Digital Marketing Specialist at Harvesters International

About the job

The role will be responsible for digital media and marketing, developing and managing content creation for promoting the Harvesters(Next Level Ministry) brand and products, including keeping social media channels updated and brand-focused, as well as seeking out new social media avenues and ways of connecting with audiences in line with the Church’s objectives.

The Digital Marketing Specialist will also focus on implementing digital marketing initiatives and campaigns across multiple channels including websites, digital marketing agencies, paid social media, email marketing, and digital advertising.

Key Result/Responsibility Areas and Job Description

Brand awareness, engagement & experience

Create top of the mind awareness of the Harvesters brand in relation to other ministerial brands.

Ensure the recognition & visibility to the brand when presented with a tagline, logo or other brand asset

Ensure we are verified & active on all social media platforms

Ensure all communication plans are implemented within the stipulated time frame

• Innovate creative means of channelling HICC into an actively mentioned brand on various social media channels
• Ensure high brand satisfaction ratings via follow-ups on audience participation feedbacks
• Create & manage the audience experience of the brand to increase the likelihood of HICC-brand recommendation

Strategic Planning & Implementation

• Manage planning, budgeting and implementing of communication plans to ensure wider reach to target audience
• Coordinate all creative concepts & respective execution with both internal & external resources as it relates with communication of Harvesters brand
• Develop policies regarding execution of all integrated communications campaigns
• You will own media strategy and implement effective media plan for specific campaigns to reach target audience
• Develop and enforce digital marketing strategies as well as collaborate with digital platforms for proper reporting and analysis.
• Strategize and execute for digital marketing and social media platforms.
• Ensure that all marketing activities are carried out with necessary budgetary approvals and are in line with agreed marketing plans

Leadership & Management

• Demonstrate Leadership and oversight for the team.
• Ensure overall satisfactory task completion & performance of the team with relative cognizance of workload distribution amongst individual members of the team
• Ensure active collaboration amongst team members to produce desired outcomes or complete assigned projects within approved timelines.
• Own communication strategy for specific ‘products ‘and segments, supervise production of all advertising materials (TVC, print, OOH, internet, radio) in line with brand guidelines

Content Creation

•  Responsible for creating, implementing and measuring all marketing, communications and public relations activities and materials including publications, media relations, media partner, relationship management etc.
• Create and curate shareable content; determine which platform is best suited for each piece of content;
• Building and managing digital presence
• Develop and execute integrated communications campaigns