Digital Marketing Specialist (Education Market) at London Academy Business School (LABS)

Job Description

• Coordinate and develop multimedia packages for the business growth within an educational training academy
• Work along with the plans and aspirations of the communication department of the academy and provide insights where applicable
• Understand the workings of AdWords’ programs and search engine optimization towards promoting appropriately the profit goal of educational academy
• Maintain educational training campaign reporting, metrics, and site analysis
• Manage the digital agency relationships of the organization
• Oversee day-to-day activities of company affiliates
• Plan and oversee execution of campaign schedules and budgets
• Lead management off the digital touch points of the academy
• Oversee the activities of the company’s landing pages on social media and their mobile application marketing.
• Responsible for creating and designing, as well as delivering of various marketing programs towards supporting growth and expansion of the academic products and services, especially via the Internet.
• Developing communication layouts for the purpose of pushing the academy’s messages to the general public and to deliver on timely basis.
• Familiar with the use of brochures, research papers, event support materials, newsletters, and presentations to promote organization’s business goal.
• Display understanding of the market goals of an educational academy and be set to accomplish same within the predetermined deadline.
• Must be familiar with various procedures, concepts and practices related to programming.
• Proficient in web development, social media, web advertising, and graphics
• Possess good sense of judgment and be able to determine the perfect choice of Internet marketing strategy to undertake at any point in time to further shore up the image and boost the profit goals within an educational institution.
• Good planner and forward-thinking personality and communicate with other members of staff and must be able to do this effectively to ensure the right information is passed across to other team members in the best manner possible.
• Must be aware of latest development in the digital advertising world as applicable for the educational sector.
• Capable of working with little or no supervision and must also make effort to complete all assigned tasks with little or no error, as any singular error may cost the company hugely both monetarily and otherwise.

Requirements - Skills, Knowledge, Abilities

• Education: Bachelor’s or Master’s degree in a field related to graphics, mass communication and marketing. Diploma certificate is also acceptable
• Proficient in the use of office 365, Teams and Pipedrive and other marketing funnel tools
• Years of working experience in related fields is an added advantage
• Possess good understanding of digital production and marketing strategies
• Possess proven experience in innovative digital campaign and effective service delivery
• Possess proven experience in digital assets delivery
• Ability to manage micro sites, social media applications, and online ads.
• Possess solid understanding of social media marketing and campaigning
• Ability to handle digital analysis and web metrics duties
• Ability to deliver on deadline
• Ability to multitask and to remain functional under intense pressure
• Possess very strong communication skills, both written and verbal
• Possess extraordinarily strong skills in management and organization
• Experience of Nigeria and European education system
• Possess relevant skills in CRM administration
• Competent in Online education administration and time-tabling

Salary
Negotiable highly competitive