Digital Marketing Executive at a Quick Services Restaurant - Ascentech Services Limited

Job Description

• The candidate is responsible for developing, implementing and overseeing long-termdigital marketing campaigns as well as short-term advertising techniques.
• This role requires being adept at enhancing brand awareness, creating contents, driving traffic to the company’s website and generating sales leads. A digital marketing manager spearheads and coordinates the marketing initiatives (Inbound and outbound).
• Identifying and testing new digital platforms and tools
• Manage and posts contents on the organization social media handles
• Handling Strategic Online Initiatives
• Leading marketing campaigns from the idea stage through to their execution and implementation
• Develop strategies that drive customers to the website
• Improve the design, traffic, and content of the website
• Create paid campaigns on social media platforms
• Using Web Analytics tools to monitor site traffic
• Optimizing marketing campaigns, including email marketing, social media and digital advertising
• Monitoring and evaluating online media campaigns to keep them fresh and effective
• Working with other department heads and staff to discuss plans and marketing strategies
• Maintain consistent brand messaging throughout all platforms
• Create email blast campaigns to target key customers
• Negotiating advertising contracts
• Use advanced metrics to measure the success of a marketing campaign
• Staying current with emerging opportunities in the digital marketing world

Qualifications

• Bachelor's Degree in Marketing or related field required.
• 3 to 5 years of experience in digital marketing and advertisement.
• Well conversant in the use of social media as a marketing tool.
• Great problem-solving and communication skills.
• Understand website metrics and best practices.
• Experience with search engine optimization, lead generation and email marketing.

Salary
N200,000 - N250,000 monthly