Digital Marketer at a Top Consulting Company

Responsibilities

• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
• Working with content designer to create on-brand content for the company
• Reviewing and optimising the design and content of all online assets including the company website and social media pages
• Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels
• Develop and manage proactive marketing calendar
• Working on Search Engine Optimisation and app store optimisation
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement
• Providing digital marketing services to our clients

Requirements

• Great communication skills: oral and written
• Demonstrable expertise in SEO
• Web copy writing skills
• Excellent attention to detail
• Capacity to work efficiently in order to meet tight deadlines
• Project management and task prioritisation
• Proven experience with key digital platforms and software including CMS (WordPress and others), HTML and CSS, Google Analytics, Adobe CC, Email marketing platforms, Social media management tools and CRM.