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  • Posted: Mar 16, 2023
    Deadline: Mar 29, 2023
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    Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market.
    Read more about this company

     

    Digital Lead

    Job Purpose

    • We are seeking to fill the position of a Digital Marketing Professional with interest in digital product development. This position will work on multiple accounts and manage a full digital media planning & execution team.
    • Successful candidates will oversee a portfolio of digital media clients, with a focus on strategic vision, account management, in-house team management, process refinement, and financial administration.

    Objectives

    • Manage new projects to ensure the highest level of quality assurance, performance and innovation
    • Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights
    • Promote when appropriate, the use of research, technology, creative, etc. - in executing the media campaigns and cohesive programs
    • Stay well versed of new technologies and trends in order to apply insight to client’s business as well as proactively construct business building ideas.
    • You will drive new business development for Digital and ensure retainership of existing clients while growing profitability and billings.

    Principal Duties and Responsibilities
    Relationship Development:

    • Work collaboratively in planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for digital media
    • Collaborate with agency cross functional teams to deliver cohesive business solutions and strategies
    • Manages workflow, efficient and profitable servicing of clients, staffing levels, fosters healthy team structure, team assignments

    Leadership & Management Competencies:

    • Keep other agency departments informed about global digital marketing trends, consumers insights & best practices
    • Engage and build relationships with customer support contacts and agency liaison leads in digital organizations
    • Liaise with senior level brand representatives including VPs/CMOs and global digital platform leaders
    • Critiques, conducts reviews, performance evaluation of media team to ensure that effective, efficient and profitable staff operations are maintained.
    • Manage a team of digital marketing executives, ensuring clients projects are completed on time – and the team continues to grow and develop.
    • Plan and implement client B2C and B2B digital marketing strategies across all channels – ensuring all work is completed on time and to budget
    • Monitor and improve the overall digital strategy for each client & integrate with the Planning Strategy Unit where positive to ensure synergy of marketing efforts.
    • Work with the creative unit to create B2C and B2B communications templates for each client – and work with the digital marketing executives to analyse and improve & report each campaign.
    • Develop and implement a successful social media and community management strategy for all clients on all the major platforms, such as Instagram, Snap chat, Tik Tok, Facebook, Twitter, YouTube, LinkedIn, Google+ and Pinterest.
    • Manage the online digital marketing budget for key clients and brands across our portfolio with focus in priority high billings clients

    Requirements

    • Candidates should possess a B.Sc / HND in related discipline
    • 10+ years relevant work experience in the marketing space
    • Good working knowledge of Google analytics, Google Ads Management.
    • Practical experience managing Facebook (Meta) ad accounts set-up for multiple clients local and foreign based.
    • Understanding Google and Meta account funding and credit management.
    • Good working knowledge of Twitter, Instagram and Telegraph Community Management, content development and engagement.

    Method of Application

    Interested and qualified candidates should send their tailored CV to: recruitment@alfred-victoria.com using the Job Title as the subject of the email.

    Note: Any application received after the closing date and time will be automatically rejected.

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