Digital Associate at Socialight Limited

Job Summary

• We are looking for a hands-on, hyper-creative digital marketer to join our marketing team.

Responsibilities

• Content Creation: creation and implementation of digital content. You will support the marketing manager by creating a wide variety of content - blogs, e-books, whitepapers, podcasts, videos, and webinars.
• Execute digital marketing campaigns by strategising content, creating landing pages, writing website content, articles/blogs and monitoring the results of the campaign.
• SEO: write with a conversational style but ensure content is optimized for search and in line with the keywords we are targeting.
• Writing: write both short-form and long-form copy for offline and online channels. You'll have a conversational style and understand how good copy can be used to attract, convert, delight, and retain our audience.
• Create reports to measure the success of the company’s digital marketing initiatives.
• Research the latest trends in search engine optimisation, social media and content marketing.
• Build the company’s online presence through blogging, content/marketing strategy, social media management and email marketing.
• Create case studies, presentations, or internal sales support materials for the sales team.
• Sell through content-driven campaigns, ensuring our quarterly revenue goals are met.
• Design: work with a designer to ensure content is on-brand.

Day to Day Tasks:

• Plan a content calendar at least 1.5 months in advance.
• Create content (copy) according to the content calendar, liaising with the graphics designer.
• Curate social media content timely [Instagram, Facebook, LinkedIn, Google Business, & Twitter] and in all formats possible.
• Adhere all content, visuals and media according to brand guidelines.
• Create engaging video content (TikTok/reels).
• Work in association with other digital marketing executives and staff members towards developing and improving the company's digital marketing programs.
• Contribute to the planning and execution of Socialight’s marketing campaigns.
• Interact and maintain engagement with the public on all existing channels (FB, Insta, Twitter, LinkedIn, TikTok and so on).
• Develop requested marketing documentation.
• Research and analyse data to identify and define the ideal audience for clients.
• Develop write-ups and other requested marketing scripts.
• Provide feedback to other supporting teams.
• Track, monitor and provide comprehensive reports on Socialight’s marketing progress.
• Creatively map out marketing opportunities for Socialight and her clients.
• Attend brainstorm sessions and weekly feedback meetings.
• Stay up-to-date on relevant digital trends (in content and social media upgrades).

Requirements

• B.Sc Degree in Marketing, Advertising, Communication or any relevant field.
• Experience in developing and implementing digital marketing strategies.
• Good knowledge and experience with online marketing tools and best practices.
• Experience in content strategy and managing social media accounts/pages.
• Strong copywriting, creative writing and storytelling skills.
• Strong analytical and project management skills.
• Track record in producing a wide variety of creative content.
• Audio and video editing skills would be an advantage.