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  • Posted: May 19, 2022
    Deadline: May 25, 2022
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    At Saroafrica International, we believe in turning challenges, stemming from customers' needs into success stories. This has motivated and inspired our journey from the beginning. Our flagship company, Saro Agrosciences, was founded out of a desire to satisfy under-served customers in the crop protection industry especially with the departure of multinati...
    Read more about this company

     

    Brand Officer

    Locations: Abuja (FCT), Benue, Edo, Ekiti, Lagos and Ibadan - Oyo

    Duties / Responsibilities
    Brand Management:

    • Analyze brand positioning and consumer insights
    • Translate brand elements into plans and go-to-market strategies
    • Establish performance specifications, cost and price parameters, market applications and sales estimates
    • Monitor market trends, research consumer markets and competitors’ activities
    • Execute new and ongoing marketing and advertising activities
    • Monitor product distribution and consumer reactions
    • Propose innovative growth strategies
    • Conduct occasional consumer surveys, to gather insight and feedback on brands
    • Collaborate with Brand Executives in monitoring the implementation of activities by marketing agencies

    Marketing Strategy:

    • Deploy successful marketing campaigns and implementation from ideation to execution
    • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, copywriting, and performance analysis
    • Build strategic relationships and partner with key industry players, agencies, and vendors
    • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

    Market Research:

    • Carry out market research to gain a clear understanding of what the organization’s customers really want
    • Identify new market opportunities to help the organization create a market niche for its products or services
    • Study the organization's competitors to develop superior products and employ efficient marketing techniques
    • Conduct market analysis and forecasting to develop strategies to ensure the organization remains competitive
    • Monitor competitors' activities, and pricing, and engage customers for insight generation and competitive intelligence.

    Requirements
    Education and Experience:

    • Minimum of a B.Sc (2.1) in preferably in Marketing or any related field
    • Minimum of 4 years experience in marketing functions
    • Good knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).
    • Age Requirement: 28 - 35yrs old.

    Method of Application

    Interested and qualified? Go to SaroAfrica International Limited on saroafrica.com to apply

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