Brand Manager - FMCG at Givanas Group of Companies

Job Summary

• We are looking for a dynamicBrand Managerto own and drive the growth of Givanas Group’s FMCG brands.
• You will lead brand strategy, product innovation, marketing campaigns, and performance management to deliver measurable business impact.

Key Responsibilities

• Develop and execute brand strategies to grow market share and profitability.
• Lead product development, packaging, and innovation initiatives.
• Conduct market and consumer research to inform brand positioning.
• Plan and execute integrated marketing campaigns (ATL, BTL, digital, trade).
• Monitor brand performance, analyze sales data, and benchmark competitors.
• Collaborate with Sales, Trade Marketing, and Supply Chain teams.
• Manage brand budgets and ensure ROI on marketing initiatives.
• Drive consumer engagement and maintain relationships with agencies, distributors, and retail partners.
• Ensure brand compliance with corporate and regulatory standards.

Key KPIs

• Brand growth and market share increase
• Sales and revenue impact of marketing campaigns
• ROI on ATL, BTL, and digital initiatives
• Successful execution of new product launches
• Year-on-year increase in consumer engagement and brand awareness
• Integration of market insights into strategy execution.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related fields (MBA is a plus)
• 4–5 years of FMCG brand management experience
• Proven success managing multiple FMCG brands or categories
• Experience in launching products and executing full product lifecycle campaigns
• Deep understanding of Nigerian and West African FMCG markets
• Advanced Microsoft Office skills; marketing analytics tools a plus
• Professional certifications (CIM, NIMN) are advantageous.

Skills & Competencies:

• Strong FMCG marketing knowledge and consumer insight application
• Brand strategy, product innovation, and lifecycle management expertise
• Analytical mindset with proficiency in market research and data analysis
• Excellent communication, presentation, and negotiation skills
• Creativity, strategic thinking, and adaptability in fast-moving markets.

Salary
N600,000 - N700,000 Monthly.