VAS Lead (Music & Sports) at Airtel

Responsibilities
The role holder will be responsible for the following tasks:

• Development of Music and Sports commerce vertical
• Study Music and Sports industry and identify the potential areas of strategic and revenue growth
• Explore potential business opportunities and partnerships that are innovative and customer-centric
• Collaborate with other functional teams to implement within set timelines and develop launch & G2M plans
• Develop Product Strategy (mid/long term) and tactical (short-term) plans in line with Business Strategic direction
• Create and manage an effective pipeline/ roadmap of Digital Products as well as the entire product line life cycle

Product Development:

• Lead Development plans and activities from concept to launch, with focus on first time right and timely delivery of assigned products
• Ensure that all Digital Products developed actively are used by target segments/ customers and that engagement is prompt and professional
• Develop ways to position Airtel Portals and APPs for Music, Sports, Games sites etc.
• Develop products and services in line with set targets
• Manage daily operations and take responsibility for the services to grow service
• Build relationships and collaborate with other internal teams for speedy and smooth change implementation
• Liaise with required teams to ensure marketing promotions

Evaluate:

• Monitor the post-launch performance of products in relation to generated revenue and customer satisfaction
• Evaluate, continuously innovate and improve service experience 
• Track, report and analyze revenue performance on a daily basis, identify gaps and implement changes as required
• Track performance of all Digital products and services against established objectives and analyze variances for improvement
• Monitor competitor's product offerings by running regular marketing intelligence efforts on Music, Sports, Games, etc. 

Data Analysis & Reporting:

• Run revenue trends analysis and identify possible revenue enhancements with regular Pre and Post trends analysis
• Ensure implementation of the relevant [reformance reports
• Launch new schemes for enhanced value proposition and creation of new revenue streams for the future.

Revenue Realization:

• Ensure realization of latest annual Annual Operating Plan (AOP) expectations
• Execution of Revenue plans and product campaigns
• Enhance monetization of new and exiting products.

Specific KPIs:

• Month-on-month increase in revenue with an on AOP
• Launch of new products and services relevant to the portfolio
• Conversion of non-users to users services
• Timely and First time right products
• Product lifecycle management
• Competitive Assessment.

Desirable Skills and Knowledge

• A recognized university degree (B.Sc)
• Minimum 5 years' work experience in Telecommunications, Internet, Advertising, or VAS with a focus on product development
• Minimum of 2 years lower/mid -management experience
• Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries
• Business strategy
• Innovative skills
• Creativity and entrepreneurial skills
• Passion and drive
• Can-do spirit
• Self-starter.