Product Specialist at MainOne

Department: Sales & Marketing
Reporting Line: Head, Marketing

Responsibilities

• The Product Specialist will be responsible for providing the sales team with the necessary product expertise to enable them sell the product.
• This involves printed and electronic promotional material, FAQs, presentations, product training, and relevant papers. He/She will be responsible for reviewing product data to ensure the Sales Team is kept up to date on new developments regarding the companies or competitors’ products.

Other responsibilities includes;

• Recommend value added services to drive customer retention.
• Ensure the maintenance of updated records in the Customer Database.
• Identify and qualify opportunities for new business, products and services.
• Provide marketing support and / or assistance to other team members on product solutions
• Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management.
• Direct market research and intelligence gathering efforts to assess customer response to/ requirements for new products. Either conduct this research with Main One’s resources or manage an agency.
• Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Sales, Marketing Communications and Technical Solutions to address any issues that may arise.
• Assist with the development of Go-To-Market plans and provide content for advertising, promotion and sales aids in accordance with the annual marketing plan.

Qualifications, Skills & Competencies
Qualifications:

• 5-10 years relevant experience with about 3-5years in Products Development/Marketing or Business Development.

 Competencies:

• Negotiating Skills
• Analytical Thinking
• Research & writing skills
• Proficiency in MS Office
• Entrepreneurial Inclined
• Relationship Management
• Project Management Skills
• Excellent Communication Skills
• Research oriented and innovative
• Technical & Professional proficiency
• Commendable Telecom Industry knowledge
• Technical background + Business Management skills
• Knowledge of Business/Products Development and or Marketing

Demand on the Job:

• Ability to work with minimal supervision
• Ability and willingness to work long hours and meet tight deadlines;