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  • Posted: May 3, 2018
    Deadline: May 11, 2018
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    UBA’s has more than 65 years of providing uninterrupted banking operations dating back to 1948 when the British and French Bank Limited ("BFB”) commenced business in Nigeria. BFB was a subsidiary of Banque Nationale de Crédit (BNCI), Paris, which transformed its London branch into a separate subsidiary called the British and French B...
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    Head, Marketing and Corporate Communication-Country Subsidiaries

    Reference No: MCCAFR001
    Contract Type: Permanent
    Job Functions: Banking
    Industries: Financial Services

    Specification

    • Deliver marketing campaigns/promos to your subsidiary where they are developed from the center
    • Evaluate opportunities for partnerships
    • Engage/appoint Hotshop/Agency to assist with Creative, content production and creative designs of promos based on institutionalized protocol empowerment document
    • Conduct industry analysis
    • Coordinate product marketing campaigns to enhance brand visibility
    • Ensure monthly country Newsletters/Digests as well as Reports are published timely and uploaded unto the intranet within the internal communications focus
    • Collate and analyze media coverage
    • Organize and manage corporate events
    • Manage and monitor engagements on social media sites with the appropriate tools such as the Meltwater
    • Vet all external communications to ensure conformity with Group Brand profile and standards (Look & Feel) across board.
    • Ensure Brand Audit visitation to all business offices in-country in maintaining good quality and guiding against brand erosion of all brand collaterals.
    • Assist with events planning/management to ensure maximum opportunity for communications in the relevant country and across regional geographies
    • Use of subscribers on our social media platforms within the media networking context to engaging in regular research and maintaining good relationships
    • Ensure effective product advertising and assist in designing communication plans for launching of new products and services.
    • Maintain a good understanding of regional and industry trends.
    • Ensure a strong and reliable working relations with other MCC Leads across Africa on regular basis in developing marketing collaterals
    • Ensure proper regular and effective communications on all social media platforms
    • Manage website content and update information on website regularly to keep it fresh
    • Manage relationships with Media network
    • Promote products effectively on digital and traditional channels
    • Ensure zero negative publicity for the brand
    • Promote REDTV as a tool to getting alignment of the millenials. Scout for local and original REDTV content
    • Design effective Internal communications strategy to galvanise staff and keep them constantly informed about events, products and other activities

    Requirements Education

    • Minimum of First degree, preferably in Public Relations, Journalism,Communication or Marketing
    • Additional qualifications -MSc/MBA/Professional certifications is required

    Required Experience:

    • A minimum of 5 years in a public relationship management role.
    • Demonstrated competence in the design and execution of marketing, and PR activities

    Knowledge/Skills:

    • Knowledge of the bank’s policies, products and services.
    • Full understanding of media needs and media relationships.
    • Working knowledge of E-Media channels, Communication/awareness strategy
    • Strategic Customer Service.
    • Able to utilize the internet for information gathering and broadcasting.
    • Familiar with the use of the leading social networks tools.
    • Excellent Oral and written communication skills
    • Customer relationship management
    • High level of confidentiality
    • Excellent organizational and pl
    • Planning skills
    • Good Research skills
    • Business writing skills

    Method of Application

    Interested and qualified? Go to United Bank for Africa (UBA) on uba.jb.skillsmapafrica.com to apply

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