Digital Marketing Officer at Digital Economy Initiative (DEW Initiative)

Job Description

• The role of the Digital Marketing Executive will design, create and drive online marketing efforts to support the Business goals of developing, growing and expanding an online market place for products and presence.

Duties & Responsibilities

• This role will lead the digital marketing activities, primarily through digital means such as search, social media, affiliate, viral, marketing and so on.
• Build Engage and maintain our social media presence;
• Develop and manage CRM strategy through emails and ensure user data is captured in line with defined CRM and data management best practices;
• Analyze data, knowledge and ROI analysis from marketing campaigns and develop a comprehensive report for evaluation of all digital marketing campaigns;
• Measure and report performance of all digital marketing campaigns against goals;
• Create and develop design layouts of communications such as presentations, newsletters and related materials and perform any other duties assigned.

Requirements

• Basic Graphics Design skills with proficiency in Photoshop, Corel Draw.
• Proven track record in creating and delivering successful and innovative digital marketing campaigns