Student Counselor at PFL Education - Preparation for Life

Job Purpose

• To effectively recruit students of high quality to register with PFL Education;
• Handle the conversion process from applications to visas for all students registered with the Counsellor;
• To achieve at least 80% conversion ratio per intake with all registered students.

Core Working Relationships

• Front Desk Officer/CRM Officer, Virtual Counselling Team, Assistant Manager, Branch Manager, Marketing Manager, Human Resources, General Manager

Key Areas of Responsibility
Student Recruitment:

• Marketing and Promoting PFL institutions to prospective students
• Develop and initiate student recruitment strategies that will have good return on investment.
• Identify opportunities, develop plans and initiate alliances that will strengthen the PFL brand and ensure with relevant organizations including scholarship bodies.
• Counsel and provide up-to-date information and choices available to prospective students
• Maintain full update on all PFL partner institutions regarding courses, materials and procedures
• Ensure constant communication with enquirers and walk in clients.
• Achieve agreed targets for each intake
• Provide timely and accurate updates to regarding student recruitment activities.

Conversion:

• Provide appropriate counselling to prospective applicants on suitable courses and study options at the University/College.
• Conversion of all prospective clients – ensuring clients register
• Provide overall excellent service to all clients
• Update and provide weekly reports to the Branch Manager on student status, application, enquiries and registrations
• Provide full visa counselling guidance for registered applicants
• Processing and forwarding clients applications to institutions of choice
• Inform Branch Manager of any delay regarding applications from different universities
• Meet with students and sponsors to ensure appropriate requirements for course applications are met.
• Provide comprehensive support service to applicants during the application and conversion process
• Using CRM operations to log-on applications to institutions for monitoring, follow-up and conversion
• Handle general enquires for all PFL divisions
• Any other related task that may be assigned.

Role Requirements
Experience and Qualifications:

• A first degree from a reputable tertiary institution with the demonstration of key skills required at degree level - essential
• Experience of working in international education - essential
• Marketing experience especially in international education - Required
• Considerable experience in a customer facing role - essential
• Experience in an administrative role - essential
• Knowledgeable and widely read.

Skills and Knowledge:

• Excellent organisational skills - essential
• Good report writing and analytical skills - essential
• Proficient in use of Microsoft Office suite - essential
• Knowledge of international higher education - essential
• Excellent verbal and written communication skills - essential
• Working knowledge of marketing principles and the local market terrain - desirable.

Personal Qualities:

• Confident and professional demeanor
• Positive and flexible attitude
• Organised and methodical approach
• Excellent interpersonal skills.