Graduate Intern - Online Content Executive at Bridges To Goodness (B2G) Project

Gender: Male & Female

Purpose of Role
To create, manage and execute email direct marketing campaigns across markets to drive traffic and orders as well as to maintain subscriber databases

Responsibilties

• Setting up email campaign templates
• Checking accuracy and testing before sending
• Testing best performance elements (i.e.: subject line, CTAs, send times, etc)
• Advising other markets on the above
• Coordinating content from other markets
• Checking fares when necessary for newsletters and landing pages
• Testing and checking for improved email templates i.t.o. mobile optimisation, functionality and media support
• SMS campaigns
• Push notifications
• Set up of surveys

TECHNICAL SKILL REQUIREMENTS

• HTML coding (specifically for email compatibility) preferably Watson/Silverpop & Litmus
• HTML coding for landing pages (basic understanding to assist in changes when necessary)
• Google Analytics for reporting
• Working knowledge of ESP (Email Service Provider) functionality
• Data Driven

QUALIFICATION

• 0-2 years’ experience in a similar role
• B.Sc, B.Tech, HND,
• Natural organizer, ability to multi task and high attention to detail.

PERSONAL COMPETENCY REQUIREMENTS

• Time management
• Coordination between design, product and marketing team
• Patience