Marketing Manager (FMCG) at Nicole Sinclair Consulting

Our client is a service provider to the FMCG industry and their goal is to provide technological services to aid sales and distribution of their products. The Marketing Manager role is a unique opportunity in Nigeria,responsible for the attainment of client base growth, market research, gaining distribution channels and revenue growth.

Responsibilities

Marketing Responsibilities

• Define and execute the marketing strategy
• Design, implement and track end-to-end acquisition, engagement, retention and brand marketing initiatives
• Champion retailer and brand needs to appropriately position the proposition in your markets based on rigorous insights
• Launch innovative fully integrated marketing initiatives across Digital, Social, Offline, BTL and Comms
• Be the leadership's trusted advisor on all facets of marketing strategy and plan/execute seamlessly in sync with Product and Operations.
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Coordinate and manage all public relations activities with PR team
• Build and grow a world-class marketing team

General responsibilities

• Provide input to the annual Strategic Marketing Planning process
• Ensure accuracy of marketing materials and be responsible for formal sign off process where required
• Ensure detailed and accurate records are maintained, e.g. recording contact and financial information
• Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual products and courses reporting any variances promptly
• Actively partake in the running of the department providing ideas and best practice synonymous with a high performance team
• Adhere to Equal Opportunities policy in all activities and to actively promote equality of opportunity wherever possible
• Keep abreast of all legislation and regulations and ensure adherence
• Be responsible for personal development within the area of marketing and current trends that may support job performance
• Undertake such other duties as may be reasonably expected

Competency/Skill/Requirements

• Senior management role with  minimum of 7-10 years experience in FMCG industry
• 1st 1st degree from a reputable tertiary institution.
• At least 5 years supervisory experience
• An MBA will be an added advantage
• Must have proven (and demontsrated with evidence) results in achievement driven sales targets and returns of investments
• Must have high proficiency levels in business development, negotiations, market research and sales distributorship management.

SALARY NEGOTIABLE