Online Marketing Officer at Nigeria Internet Registeration Association

Job Description/Responsibilities
Reporting to the Head, Business Development, whilst working with a team of staff on diverse projects, the Online Marketing Officer will be primarily responsible for:

• Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• As approved, Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Contribute in the implementation of marketing strategies
• Ability to organize and attend marketing activities or events to raise brand awareness
• Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
• Prepare content for the publication of marketing material and as directed oversee distribution
• Prepare draft online newsletters and promotional emails and organize for their distribution through various channels
• Provide creative ideas for content marketing and update website
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Assist in the planning, execution and optimization of our online marketing efforts.
• Acquire insight in online marketing trends and bring up ideas to keep strategies up-to-date
• Perform other duties as assigned by the Head, Business Development Unit and Chief Operating Officer.

Requirements

• Have passion for marketing and technology and should have skills for digital marketing and the Internet
• Must be tech-savvy and intuitive with great ideas to reinforce NiRA’s marketing campaigns.
• Proven experience as marketing officer or customer service or similar role
• Understanding of social media and web analytics
• Social Media Skills and experience in creative content writing
• Good use of initiative, Analytical mindset and critical thinking
• Outstanding communication and interpersonal abilities
• Technical know-how
• Bachelor degree in Sciences - B.Sc, minimum 2:2