Manager, Marketing and Corporate Communications at Bradfield Consulting

REPORTS TO:      Chief Executive Officer                         

SUMMARY OF RESPONSIBILITIES

To act as the first point of contact between the Trust and some of its stakeholders who support the Trust in a significant way – alumni, parents, other schools, donor and the media:

Responsible for the development and implementation of a comprehensive and dynamic communication strategy as agreed by the Trust.

The position is responsible to drive the overall annual Marketing & Communications plans. 

MAIN FUNCTIONS

• Initiate, implement and oversee the strategic marketing plan for the school.
• Develop strategies to manage the Trust’s image.
• Develop strategies to manage relationships with alumni and other stakeholders.
• Maintain a database of corporate, Trust supporters, alumni etc.
• Maintain on-going communication and information support with alumni, parents and the media.
• Providing information and up-to-date web content about the Trust for publication on the website and directories
• Liaising with the CEO and HOSs in writing and producing marketing material (brochures, posters, flyers etc) for the Schools.
• Develop in house skills for marketing
• Develop a termly marketing action plan for the Schools to support pupils recruitment and retention.
• Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts
• Proactively searching out information for PR purposes and writing press releases in line with the Trust policy.
• Liaison with, and providing information to, the media and arranging interviews with members of management where necessary in line with the Trust’s policy.
• Serve as the Trust’s primary media contact and foster relationships with media personnel to enhance the schools’ image and visibility.
• Oversee the management of the marketing and communications budget to ensure appropriate and effective spending.
• Any other duties as assigned by the CEO.

Academic Qualification:

• B.A Mass Communication/ B.Sc Marketing or any other related field
• A minimum of second class upper

PERSON SPECIFICATIONS

• Candidate should have a minimum of 10years work experience in marketing and branding.
• Candidate should not be more than 45 years of age.
• Strong communication skills with personable appearance
• Customer Service skills
• Excellent IT proficiency skills and conversant with the use of social media
• Ability to think strategically
• Strong Interpersonal skills/Team Player
• Creativity and innovative skills
• Good problem solving skills
• Fund raising expertise
• Strong organisation skills and attention to detail