Brand Manager at Tropical General Investments (TGI) Group

Position Summary

• Responsibility of Marketing Planning & Execution including leading & implementing Marketing Strategies, Processes & Procedures Execution, Goals/Targets Delivery, Process Controls, People Management, Cross-Functional Support and Coordination, etc.
• Requires less supervision.
• Includes coordination & managerial roles internally, along with external agency & vendor handling.
• Around 8 years’ experience in the Marketing function, in a FMCG environment, with demonstrable successes in the various areas of Product & Brand Management.
• Experience of dealing with multi brand/product portfolio in a big Company.
• Good experience of executing ATL, BTL, Market Research & Category Management across diverse geographies.

Duties and Responsibilities

• Executing the Marketing Plans for brands, across Regions.
• Breaking down the Annual & Quarterly Plans/Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.
• Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives as per Marketing & Category Plans.
• Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing - with robust control & tracking mechanisms along with metrics to measure effectiveness of the program.
• Liaise & Coordinate with internal departments (e. g. production, supply chain, sales, research and development) & external partners (e.g. agencies, freelancers, vendors, regulators, certification partners) to deliver successful marketing initiatives across platforms & geographies.
• Execute Digital & Social Media initiatives.
• Handle Market Research, Media Planning & Execution for brands, categories & projects assigned.
• Improve brands’ visibility across evolving POS formats, Modern Trade, Key Accounts, HORECA etc – through innovative designs, developments & activations. Driving excellence in OOH & Ambient Media.
• Product Management for NPD projects.
• Developing Associations & Properties across media vehicles
• Any other job which may be assigned by the management from time to time.

Requirements
Experience:

• Around 8 years’ experience in the Marketing function, in a FMCG environment, with demonstrable successes in the various areas of Product & Brand Management.
• Experience of dealing with multi brand/product portfolio in a big Company.
• Good experience of executing ATL, BTL, Market Research & Category Management across diverse geographies.

Skills:

• MBA (Marketing) from University/Business School/Institute of repute.
• Relevant Functional Skills & Expertise.
• Problem Solving.
• Interpersonal Skills and Man Management.
• Process & Procedure Implementation Skills.
• Good Communication & Presentation Skills.
• Team Spirit.
• Stress Management.
• Computer literacy and IT Skills.