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  • Posted: Jan 15, 2018
    Deadline: Not specified
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    YellowDot is one of the leading African mobile service providers established in 2013. Since then, YellowDot has opened offices in Cameroon, Nigeria, South Africa and Rwanda and operates in over 10 African countries. Leading mobile operators in Africa such as MTN, Gloworld and Etisalat are currently working with us to provide entertainment, information and ot...
    Read more about this company

     

    Digital Marketing Manager

    Job Description
    We are currently looking for an experienced Digital Marketing Manager who will develop, establish and maintain our digital marketing strategy across Africa. As part of this job role, you will:

    • Conduct research with the Business Development team to determine requirements for existing and future products.
    • Conduct analysis of customer research, marketing conditions and competitor information.
    • Implement effective country marketing plans together with our local teams.
    • Implement marketing plans for specific new products and help with go-to-market strategies.
    • Coordinate all marketing, advertising and promotional activities across Africa.
    • Interface with media and liaise with radio stations, PR and advertising agencies.
    • Develop and maintain marketing strategy across Africa with an emphasis on digital marketing.

    Requirements

    • Business or Marketing related degree - a must
    • Experience in all aspects of developing and managing marketing strategies with emphasis on digital marketing
    • Experience in the VAS, mobile or mobile app market, and working with telecom companies
    • Analytical and reporting skills on ROI and key performance metrics of marketing plans
    • Ability to develop, text and design marketing campaigns for online and offline marketing activities
    • An understanding of website maintenance and Social Media management

    Method of Application

    If you would like to join one of the fastest growing VAS companies in Africa, we would love to hear from you.

    Interested and qualified? Go to YellowDot Africa on www.linkedin.com to apply

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