Social Media Manager at Teclab Management Services Limited

Core Purpose of the Job

• Create and maintain new marketing campaigns, brand promotions or product lines for the company on different sites, monitor progress using web analytic tools, and answer directly to social media inquiries, all while using the company's voice and guidelines, overseeing and monitoring all Domino Group Social Media Accounts.

Task Complexity
Writing:

• Writing effective messages with different styles, for websites, twitter, Facebook, etc.
• Generate, edit, publish and share engaging content daily (e.g. Original text, photos, videos and news).

Research:

• Know what is happening in the fast changing world of social and digital media, what competitors are doing and what new measurement tools are being used.
• Understanding computers, SEO, internet access and being tech savvy.
• Perform research on current benchmark trends and audience preferences.

Problem-Solving:

• Figuring out how to best communicate the company's message on different platforms, and convey sensitive issues or deal with angry customers.
• Develop a social media strategy and set goals to increase brand awareness and increase engagement.

Operations:

• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency/Awareness
• Oversee social media accounts (e.g. Facebook, Twitter, Pinterest, Google + and Instagram)
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Content management
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales
• Develop and manage competitions and campaigns that promote your organization and brand
• Form key relationships with influencers across the social media platforms
• Manage and facilitate social media communities by responding to social media posts and developing discussions in a timely manner

Reporting:

• Set specific objectives and report on ROI
• Monitor and report performance on social media platforms using tools such as Google Analytics

Job Specific Competencies (Skills/ Knowledge/ Attributes)

• Knowledge of writing for Search Engine Optimization (SEO).
• Interpersonal Skills
• Technical Skills
• Strategy planning
• Tactics and execution
• Community management
• Knowledge of content works on a social web
• Optimizing content and technology
• Creative mind-set
• Writing skills
• Knowledge of latest digital marketing trends.
• Attitude: Must be Friendly, honest, transparent and diligent in all dealings.
• 3-5 years’ experience in social media marketing and/or PR.
• Experience in outreach, sales, grassroots, social media, digital PR, buzz building and building sustainable communities.
• B.Sc in Social Science, Information Technology, Marketing Humanities or other related courses
• Professional qualification in Media Management and Digital Marketing is an added advantage