Business Intelligence Executive at Workforce Group

RESPONSIBILITIES

• Gather data from multiple sources (eCommerce/Mobile app) generated from various channels to provide critical data support to the marketing and sales functions
• Deliver  recurring reporting dashboards
• Collaborate with members of the Sales and Marketing team and providing analytics support to drive department goals and strategies.
• Review and validate customer data as it is collected
• Conduct market, industry and company research to gather information for making informed business decisions.
• Research market trends to create sales strategies and plans
• Locate and define new process improvement opportunities
• Conduct strategic appraisal and valuation of business partnerships and collaborations
• Develop competitive intelligence and market intelligence reporting on the furniture industry to identify new investment and growth areas for the business.
• Create and drive new  procedures for the collection and analysis of data
• Review customer files to ensure integrity of data collection and utilization
• Prepare reports that summarize findings and recommendations and also present analysis to management
• Development and distribution of detailed sales analysis and sales reporting
• Analyze monthly movement of the furniture industry, market segments and key competitors
• Attain/maintain a deep and thorough knowledge of the furniture industry, product advertising/marketing trends, surveys and studies on buyer behavior and market segmentations
• Communicate strategic business insights obtained from multiple data sources
• Create impactful data driven stories that communicate key business findings that intrigue, inspire and cause action
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Work closely with Sales Operations to ensure that revenue growth targets are achieved
• Ensure timely submission of weekly sales activity reports to the Head of Marketing Operations.

EDUCATION
A Degree in Marketing, statistics, economics and actuarial science,  a master’s in  Business Administration is an advantage

EXPERIENCE
Minimum of 2-5 years of demonstrable experience in Market research/ Data analysis