Sales Manager, Youth Banking at Ecobank Nigeria

Ref No: 1700000U
 
Job Purpose

• To establish a strong market awareness of the Ecobank Youth banking proposition, and successfully drive the growth of the Youth banking business.

Job Context

• This position is responsible for executing the Youth Banking strategy to grow the customer base and create customer stickiness for the long-term.
• Generate sustainable revenues from the Youth customer segment, with a specific focus on driving sales and service delivery through low-cost delivery channels. 

Key Responsibilities
Business and Financial performance:

• Drive a sustainable business capable of delivering consistent double digit customer acquisition growth rate over the next 5 years
• Identify and analyse business growth opportunities in the local market and develop appropriate strategies for capturing the market
• Manage the process around market sizing, competitive analysis and sales approach to drive consistent growth of the Youth customer segment
• Grow the deposit base of the segment with a specific focus on growing low-cost deposits
• Achieve cost income ratio targets of the business
• Conduct regular Business performance and profitability reviews.

Customer Excellence:

• Establish and sustain a customer-centric business culture in Youth Banking, leveraging on people and technology to ensure service excellence in the delivery of Youth products and service
• Develop appropriate “Youth-centric” products and services that will consistently engage the Youth customer segment
• Sustain a digital channel  utilization ratio of 3:1 with a specific focus on Cards, Mobile and Web
• Ensure high customer satisfaction as measured and monitored through Customer feedback  surveys and Net promoter score  

Leadership and people management:

• Motivate and lead team to achieve consistent profitability through a clear process of target setting.
• Conduct regular people performance and productivity reviews and build healthy talent pipeline.
• Encourage and foster a congenial working environment to enable your team to achieve excellence through teamwork and operational efficiency.
• Ensure  an agile and efficient workforce with right skills to meet strategic objectives

Process, control and operational performance:

• Promote high ethical and integrity standards, and establish a culture within Youth Banking that establishes and demonstrates the importance of controls
• Ensure there is a strong internal control system in place and monitor its adequacy and effectiveness

Strategic initiatives:

• Champion the delivery of sales and service to Youth Banking customers through avant-garde cutting-edge technology
• Lead strategic initiatives that will position Ecobank Youth Banking  as the financial services provider of choice for the youth segment in the affiliate

Experience & Qualifications

• At least 4 years in banking or Fintech organization
• Sound business product development performance record
• Good Understanding of operations, technology and customer services as it enables the Youth banking business.
• Bachelor's/Master's degree preferably in Business Administration, Marketing or related field of study.

Skills, Capabilities & Personal attributes:

• Clear understanding of  the Youth Banking proposition
• Highly proficient in product design with a focus on youthful products
• Good management skills.
• Ability to establish direction and drive execution; excellent at delivering and owning results
• Strong social media marketing skills
• An understanding of the Agency banking model
• Strong interpersonal, influencing and communication skills
• Strong customer service orientation
• Technology savvy and very good global knowledge of electronic  banking products and platforms.