Social Media and Content Marketing Expert at Zenera Consulting

Responsibilities

• Overseeing all content creation activities for the organisations website.
• Working closely with the marketing team to devise a web content strategy that aligns with the company's wider goals.
• Creation of a content marketing calendar to ensure regular content on the website throughout the year.
• Writing entertaining and informative search engine optimised copy.
• Targeting keywords set by the online marketing manager and basing articles around them.
• Keeping up to date with industry best practice and monitoring content activities of competitor websites.
• Assisting the online marketing manager with ad-hoc copywriting.
• Repurposing content for different mediums including social media and video.
• Creation of entertaining and informative video content for the website.
• Working alongside the social media manager to create content for the different social media channels.
• Updating all sections of the website including homepage and all other categories.
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Job requirements

• Degree educated ideally from an English, marketing or related degree.
• Highly articulate with an excellent command of written English.
• Creative minded with an ability to conceive interesting ideas for new content.
• Experience managing PPC, SEO and Affiliate programmes
• Strong understanding of current online marketing concepts, strategy and best practice.
• Previous experience working as a content manager, copywriter or digital marketing would be an advantage.