Head of Marketing at Integrated Corporate Services - ICSL

Details:

Job Description :

• Lead the process to develop all marketing plans and programs to support acquisition and client sales goals, including regional event strategies, direct mail campaigns, and investment opportunities.
• Serve as a marketing consultant, resource and expert to the Sales team and ensure alignment with company expectation.
• Sales Support, Marketing Communications, Business Consulting and Compliance.
• Work with external agencies and vendors as needed to execute marketing campaigns/strategies
• Drive adoption of all marketing effectiveness tools and channels, e.g. marketing automation platform, CRM, social media, newsletters, and events.
• Drive field marketing team effectiveness by sharing best practices from within assigned territory

Requirement:

• Years of serving in a marketing function in the financial services industry (specifically working in the investments space); understanding of the financial Investment Advisor business preferred
• Solid knowledge of marketing practices and strategies (client acquisition and retention) with an emphasis on marketing strategy, marketing communications, content development, and field marketing experience
• Established track record of developing strong relationships with sales professionals through phone rapport and email communications
• Recognized ability to develop trusted relationships with business partners and internal and external parties
• Passionate and responsive in supporting client-oriented goals, ability to think in terms of client experience
• Demonstrated success in managing multiple projects and priorities with short timelines; well versed at connecting strategic objectives to tactical implementation.
• Ability to define tactical plans necessary to achieve stated business goals
• Excellent verbal and written communication skills including marketing/creative, copywriting, editing, proofing.
• Self-motivated and able to grasp assignments and manage from inception through to completion. Comfortable working in a fast-changing environment and juggling multiple priorities.
• Creative problem-solving skills, sound judgment and decision-making based on business objectives; bias for results.
• Bachelor's degree required