Brand and Marketing Executive Brand and Marketing Executive at LuxxorGas - Nigeria

The Position

• The ideal candidate for this position is an energetic professional who can offer quick accurate advice and provide creative input to help advance our brands.
• This role has marketing responsibilities to develop and execute marketing programs that increase brand identity and brand awareness of the company and products.
• Plan, strategize and execute marketing designs and activities to establish and maintain brand presence in the market
• Define product strategies and road maps
• Develop effective positioning in the market
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
• Launch and oversee advertising and media planning
• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Analyze how our brand is positioned in the market and crystalize targeted consumers insights
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements

• B.Sc/B.A in Marketing, Business Administration or relevant discipline
• Proven experience as a brand marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Familiarity with social media and web analytics (e.g. Web Trends)
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• Excellent understanding of the full marketing mix
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills