Marketing Manager - Expatriate at Adexen

Job Reference: 1292
Location: Lagos
Industry: FMCG
Function: Commercial & Communication

Job Description

• Develop best in class and cost effective marketing strategies, in liaison HQ and with partner agency.
• Deliver the same through excellent execution with the available resources, within the specified budgets and timelines, with a view to attain the volume, market share and brand KPI objectives.

Job Responsibilities
Marketing:

• Prepare the Annual Operating Plans for the Marketing Function and obtain the business stakeholders approval.
• Plan and execute the Marketing Operations under strict Budgetary Controls and drive world class execution.
• Drive innovation agenda based on changing consumer trends.
• Provide periodic information to measure volume and share growth against the plan and pro-actively recommend revisions.
• Maintain market intelligence of competitor’s activities, their dealer, consumer and customer promotions, new launches and recommend line of action.
• Lead and develop marketing team to inspire excellent performance.
• Set clear targets and objectives and appraise periodically.
• Ensure high performers are rewarded & motivated.
• Prepare Performance Appraisal reports first line personnel reporting to the Marketing Manager

Advertising & Promotions:

• Develop disruptive through the line marketing campaigns that meets brand and business objectives.
• Manage and lead all partner agencies and suppliers to ensure excellence in delivery with cost effective pricing
• Ensure the company Advertising and Promotion Policy is adhered to.
• After corporate approval, implement in the most effective and cost beneficial manner achieving the strategic objectives.
• Determine the need, objectives and actions for both consumer and customer (pull and push) promotions and develop programs to achieve the said specific goals.
• Develop standards to ensure effective and measurable in store execution…

Digital Marketing:

• Develop, shape and implement the brand’s digital marketing strategy.
• Lead the digital marketing for the organisation and develop activation plans to deliver against brand objectives.
• Define, influence, align and coordinate plans, whilst driving synergy and efficiency against the overall business objectives.
• Ensure broader marketing team and marketing agencies consider digital channel needs from the start of the idea development process.
• Orchestrate the digital media planning, buying and digital content launches for all brands.
• Deliver clear reviews of activity performance vs. plan and define future recommendations to optimise / improve digital performance.
• Full project, agency & budget management to deliver calendar on time & in full.
• Define common measurement approach including scorecards, tools for ROI & equity measurement and the relevant KPIs and benchmarks.

Market Research:

• Liaise with management team and agree on the Annual Research Plan.
• Maintain up to date research data for Total Market, Operating Area Markets and Budget Centres, by Total size, Market Share,or other segmentation as practical.
• Analyse ‘Distribution’ research indicating company’s growth/loss of Distribution by relevant Areas, Channels or Segments and share the findings with management and the Regional Heads of Sales.
• Undertake other Research briefs, i.e. Pricing effects, Perceptions (Brands & Corporate), Advertising, as considered desirable or necessary and recommend actions.
• Ensure that research data collected is accurately and speedily communicated to management, and that the costs of obtaining the research is on budget.

Expectations

• Twelve (12) years experience in Sales and Marketing, with latter years at executive level of management within multi-national or other major company of substantial size and turnover.
• Hands on experience in Operational Marketing will be a distinct advantage.

Remuneration
Very attractive expatriate package.