Senior Manager, Mass Market Segment at MTN Nigeria

Division: Marketing
Reports To: General Manager, Consumer Marketing

Core Purpose of the Job

• Develop and co-ordinate the execution of  marketing strategies to drive value and volume growth in the Mass market segments
• Responsible for driving the end to end definition of core proposition (product & pricing), promotion, route to market, campaign and communication strategies to fit with MTNN overall objectives

Job Summary

• Support the Shareholder return strategy by developing and implementing the Division’s processes that are aligned to achieving all elements on the business score card.
• Lead the review of Business Processes (headcount, process optimisation etc), to drive efficiency gains.
• Participate in Contract negotiations to reduce cost and drive MTNN Value Creation Philosophy
• Serve MTNN’s customers and provide solutions to improve the customer experience.
• Partner effectively with MTNN’s critical high value customers to enhance MTN’s Corporate Brand
• Develop strategies and champion customer centric culture across the organization and develop/reform relationships with MTNN’s internal and external customers to transform the MTNN’s revenue.
• Drive an increase in MTNN’s Net Promoter Score
• Strategic Partnerships with MTNN leadership team to drive awareness on expected behaviours and impact on non-compliance on bottom line results and company image/reputation.
• Drive planned strategy for the successful delivery of transformation initiatives focusing on Customer centricity.
• Partner with MTNN’s Ecosystem Partners to deliver business value.
• Collaborate with other business units in the development of business models for use in MTNN and develop measurement strategies to support ongoing strategy development and project optimization.
• Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
• Review market and internal conditions and contribute to the development of marketing strategies for consumer segments.
• Develop detailed plans and programs to achieve set targets for profitability, revenue, value and market share, stir up preservation, etc in support of defined marketing strategies.
• Implement strategy for market growth in conjunction with Product Development Managers, Regional Marketing and other stakeholders.
• Define market needs based on relevant value proposition packages for each segment.
• Commission and understand its research as it concerns market segment, collate and understand competitive activity and develop proactive strategies against competition.
• Develop strategy for promotional campaigns to acquire new customers and encourage its usage amongst existing customers.
• Develop and execute promotions, advertising, direct marketing, sponsorships, events, public relations and other tools to gain further access into the market.
• Customize and differentiate MTNN products and its services in the market.
• Design customer lifecycle extension plan so as to take advantage of market opportunities.
• Establish strategy for marketing communication and increase its access by using conventional and non-conventional media.
• Monitor the strategy for the execution of mass market and emerging market against stipulations.
• Perform  programmes in conjunction with the Regions and Sales & Distribution Division
• Identify sales training and development needs and manage skills enhancement programmes for the virtual sales team to ensure enterprise sales targets are fully met.
• Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Job Conditions:

• Normal MTNN office environment.
• May be required to work extended hours
• Regional, national and international travel.

Education

• First degree in Marketing or any Social Science discipline

Experience:

• Minimum of 10 years working experience comprising:
  • Manager track record of 3 years or more; with at least 3 years in relevant sector/ industry
  • 4-6  years Segment management experience
  • 4 years’ experience in Telecoms marketing, strategy development  and implementation
  • Relevant experience in advertising materials production and management

Training:

• Segment Strategy and marketing training
• Marketing Management and decision making courses
• Presentation skills
• Management development programmes