Senior Manager, Propositions & Go-To-Market at MTN Nigeria

Division: Marketing

Core Purpose of the Job

• Develop detailed commercial Go-To-Market plans and programs to achieve set targets for profitability, revenue, value and market share, etc in support of defined marketing strategies.

Job Summary

• Lead a team of managers to create and deploy Go-To-Market (GTM) strategy framework that provides a commercial blueprint for propositions launches.
• Develop detailed commercial plans and programs to achieve set targets for profitability, revenue, value and market share, etc in support of defined marketing strategies in conjunction with segment Managers, VAS/Mobile Financial Services (MFS) proposition managers, Customer Relations, Regional Marketing operations, Sales and Distributions and other stakeholders.
• Lead managers in the development of holistic 360 degrees approach to taking propositions-products and services to the market including but not limited to ATL and BTL, Regional and trade activations required for demand generation for consumer segments, VAS, Digital services and Mobile Financial Services.
• Work inter-functionally to define and implement MTN Nigeria’s segments (High Value, Mass, Youths, Women and Teens), Mobile financial services, VAS and Digital services overall value proposition, communication,  commercial lifecycle framework management, and customer experience design in alignment with business strategy.
• Continuously monitor targets per propositions and make appropriate recommendation of corrective actions to be taken and where necessary in close collaborations with MTN Nigeria’s marketing leadership.
• Ensure synergy across the functional area through effective management of inter v-functional relations and activities.
• Provider leadership to the Proposition GTM team to ensure close collaborations with relevant proposition owners to ensure clear commercial roadmaps are defined, executed, managed and measured.
• Build the team’s ability to drive NPS/ CLF roll-outs on propositions.
• Liase with master brand and media teams in defining effective communication and channels of deployments respectively.
• Design Go-to-Market strategy for all VAS, Segments, and Mobile financial service propositions and provide input into business cases for assigned initiatives/concept based on identified needs.
• Oversee the creation and execution of commercial project plans for VAS, Segments and MFS propositions, manage issues and risks in projects, and proactively communicates to project teams and management.
• Maintain a strong understanding of the marketplace and current and evolving opportunities for mobile operators and other industries with regard to VAS, MFS and segment propositions.
• Position MTNN’s propositions as the best solutions in the market to defined target customer and ensure they are in the front position of trade and possible channels to increase overall sales.
• Work with proposition GTM managers, Brand Managers, segment mangers, Product Managers, Business Intelligence, Research, Sales and Customer Operations to ensure and agree with promotions objectives and desired user experience.
• Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Education

• First degree in a related field
• MBA is desirable

Experience

• Minimum 10 years marketing experience which includes:
• Minimum of 3 years managing product promotions
• Experience in collaborating with and influencing both internal and external stakeholders
• A good understanding of consumer segmentation and mobile telecoms and mobile trends
• Sales and people Management
• Experience in telecommunications marketing or consulting, will be a plus

Job Conditions

• Normal MTNN office environment.
• May be required to work extended hours
• Open plan office