STTA Online Social Media Campaign Moderator at North East Regional Initiative (NERI)

Position Start Date: Immediately

Position Summary:

NERI seeks an STTA Online Social Media Campaigns Moderator to support trained youths in Maiduguri to establish vibrant social media presence and carry out online photo campaign in varied CVE themes with compelling pictures of how peace is returning and holding in their communities. The STTA will have the responsibility for providing guidance on possible themes, topics, campaign design and schedule, advisories and overall management of individual and group campaigns actions of participating youths.

The STTA will create, design, and organize a suitable platform for these pictures to be used on a cascading order as online CVE campaign materials across different online channels. Also the STTA will monitor, record, analyze and report how the youths are performing with the online campaign and posted contents. One of the suggested hashtags to be used during this campaign will be the #C.A.V.E and #CampaignAgainstViolentExtremism.

Reporting & Supervision:

The STTA Online Photo Campaign Moderator will be supervised directly by the State Program Manager. He will provide situational reports, ideas and ad hoc reporting to the State Program Manager and Program Development Manager

PRIMARY RESPONSIBILITIES AND DELIVERABLES

Primary responsibilities include but are not limited to the following:

• Primary responsibilities include but are not limited to the following:

• Coordinate online activities of participating youths through multiple social media platforms and channels to reach diverse audiences.
• Support participants with development of targeted online campaign themes, topics, and schedules to promote vibrancy and CVE focus
• Help manage online presence through social media efforts; including the preparation of a monthly social media follower and engagement dashboard for each participant.
• Moderate all user-generated content in line with the moderation policy for each community
• Create calendars and syndication schedules of campaign actions
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with NERI reporting team, providing additional narrative concepts and creative input towards development of success stories, reporting and related projects, as reasonably requested.
• Weekly social media reports on campaign activities of participants
• Clearly articulated work-plan over the period of engagement
• Create a Social Media Strategy (SMS) for the CVE campaign efforts including identifying audience, selection of appropriate social media platforms, list of proposed topics, hashtags etc based on the activity’s goal
• Define appropriate metrics for data collection; content management guidelines and adoption of a follower policy to maintain security and privacy of all communications
• Prepare and provide other deliverables according to emerging trends and as reasonably requested

Required Skills & Qualification:

• A degree in communications, mass communications, new media, public relations or related fields with proven work experience and presence in major social networks will give an added advantage.
• Minimum 3 years’ experience up and managing youth social networks in post-conflict settings
• Must have an in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios.
• Demonstrable experience in actual execution of social media activities including evidence of personal Blogs/tweets, and management of third party social media platforms.
• Experience in sourcing and managing content development and publishing.
• Excellent communications skills and time management abilities.
• Fluency in English required.