Social Media Officer (Youth Corper) at TopYouGo

Job Description

• Plan, execute, measure and optimize marketing campaigns across all our Social Media platforms; Facebook, Twitter & Instagram
• Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Monitor trends in social media tools, applications, channels, design and strategy.
• Creating and adapting content for each network
• Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Setting up and optimizing company pages within each platform to increase the visibility of company’s social content
• Moderating all user-generated content in line with the moderation policy for each community
• Creating monthly editorial calendars and campaign plans
• Continuously improving by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Creating an engaging social media content
• Identifying and implementing strategies for leveraging social media
• Promoting our clients/partners on our social media platforms
• Managing the optimization of content for the most visibility (SEO) and conversion
• Working cooperatively with key team members

Requirements

• BA/HND in Communications or related field
• Passion for social media/marketing
• Excellent oral and written communication skills
• In-depth working knowledge of Facebook, Twitter & Instagram
• Experience with social media analytics, including Google Analytics and Facebook insights
• Basic knowledge of Photoshop