Social Media Expert at Rainbow Book Club

Job Description:

•     Design and implement social media strategies, products and tools
•     Drive the Group's ongoing efforts to integrate social and news media as a key component of its publicity campaign
•     Drive the Group s engagement with the social community, including partners, prospects, volunteers, and art leaders daily via our social media properties
•     Write, publish and maintain current content on Facebook, Twitter, LinkedIn, YouTube, Pinterest, and other corporate social media properties with the aim of engaging audience
•     Create and maintain social media content calendar.
•     Meet with various stakeholders to collect content for calendar
•     Monitor social properties for response opportunities
•     Moderate user-generated posts and replies
•     Respond to comments and replies quickly with poise and tact
•     Translate marketing and PR content into highly engaging, social-friendly content
•     Track effectiveness of individual posts and tweets
•     Interpret insights and community conversations into actionable recommendations
•     Influencer monitoring and engagement.

Experience and Qualification:

•     BA degree in Journalism, Communication, Marketing Public Relations or related field preferred
•     At least two year in a similar role
•     Must be familiar with all social media/blog sites
•     Must have a functional twitter handle, Facebook
•     Must have exceptional communication, interpersonal skills and a social personality by nature
•     Strong ability for presentation skills (speaking and visual design) required
•     Previous marketing, editorial, and/or public relations experience
•     Proven ability to create and execute interactive social media campaigns
•     Expertise publishing or participating on blogs, social news, video/photo sharing, social networking applications with a strong personal interactive reputation.