Marketing Manager Stills & Flavours at Coca-Cola

 JOB ID 38930

Position Overview:

JOB SUMMARY:

• Responsible for Brand P&L (all brands in Portfolio), accountable for delivering UC, NSR, DME and Brand Contribution goals, managing day-to-day, develop and ensure plan execution, implementing corrective/adjustment actions up/downside tmaximize monthly operating income.
• Develop and execute marketing and business strategies and integrated programs that maximize profitable, recurring volume growth and increase the long-term value of TCCC brands within the portfolio. Provide Marketing leadership tthe Nigerian TCCC system for identifying, creating and prioritizing profitable volume opportunities for the TCCC brand portfolio.
• Nurture an effective working relationship with West Africa Business Unit Strategic Marketing Manager, Stills – working within the strategic portfoliand brand growth framework provided while working collaborative with the Franchise and Nigerian Bottlers; ensuring proper field execution of marketing strategies.
• Lead, motivate and develop capabilities of the Nigerian Flavors & Stills Marketing team (2 people) while alsproviding coaching and mentoring throughout the West Africa Business Unit Marketing Community..

KEY DUTIES/RESPONSIBILITIES:

• Develop & Implement Strategic and Annual Business Plans tdeliver Nigerian Flavors & Stills Financial Objectives. (35%)
• Leverage K&I data sources tdevelop a deep understanding of the business environment, consumer behaviour, and brand performance; establishing a clear point-of-view on the current situation tanticipate potential developments & approaches that maximise short & long-term business growth.
• Work collaboratively with BU Central team tunderstand Global Best Practices & Strategic Frameworks; integrating all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall Brand Marketing & Executional plan. Define marketing DME spending requirements and proper allocation across the Marketing mix elements tgrow Brand Love & drive transactions.
• Actively observe and ensure adherence tquality standards across all initiatives within the business plan. Ensure advertising executions meet agreed success criteria across business unit.
• Lead Bottler commitment tthe annual Flavors / Stills Marketing plan covering consumer and operational marketing objectives. (35%)
• Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; ensuring that both Price/Pack & PICOS In-Store Execution recommendations are adopted.
• Implement appropriate tracking procedures tensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/tBottler and within TCCC departments).
• Provide effective People Management & Marketing Community Development. (30%)
• Develop and manage Nigeria Flavors/Stills team (2 people) tsupport business objectives; providing on-going coaching and feedback timprove their performance & potential within the Marketing & Leadership Competencies. Conduct performance audit against agreed role description & competencies.
• Lead training & development of West Africa Marketing Community through leading “Lunch & Learns”, providing mentorship tjunior marketing associates, and other activities; building overall capabilities and performance of the Business Unit.

ORGANIZATION IMPACT/ INFLUENCE:
Extensive High Level Strategic / Operational Interaction with: Franchise MD, Stills GM, BU Marketing Director, BU Marketing Teams, Franchise Operations Teams, Bottler senior managers
Nature and Purpose of the Interaction: Develop and align marketing and business strategies and plans tdeliver sustainable system profit growth.

SUPERVISORY RESPONSIBILITIES:
E.g. Responsible in the design of processes and activities, objective setting and follow up, performance evaluations, coaching & feedback, developmental plans, hiring, terminations.

Direct Reports ( Position Titles, not names): Assistant Brand Managers, Senior Brand Managers
Supporting Service: Commercial Finance Manager, Operations Marketing Teams, Knowledge and Insights Teams. Asset Teams, Advertising Teams, Media Teams

RELATED JOB REQUIREMENTS/ QUALIFICATIONS:

• Leadership Behaviors: Leader of Others
• Drive Innovation - Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement tnew product and package innovation)
• Collaborate with the System, Customers and Key Stakeholders - Develop and leverage relationships with stakeholders tappropriately stretch and impact the System (Company and Bottler)
• Act Like an Owner - Deliver results, holding self & their team accountable for creating business value (TCCC & System)
• Inspire Others - Inspire people tdeliver the business vision, demonstrate passion for the business and give people a reason tbelieve anything is possible
• Develop Self and Other - Develop self and support others’ development tachieve full potential

Technical Skills:

• Manage PortfoliMarketing & Commercial Mix
• Track/Analyze K&I Data Sources and Extract Consumer, Shopper, & Business insights
• Develop & Communicate Performance Reports both internally & externally tstakeholders
• Develop Financially rigorous Business Cases; anchored in System Value Chains and End-2-End actions
• Develop & Manage Price/Pack scenarios and OBPPC Shopper solutions
• Develop Annual Business Plans; integrating Communication Strategies & Media/Connection Strategies
• Lead New Brand Development Process – from concept inception tafter action reporting
• Build People Management: Use of Tools; Developing Skills through Coaching
• Build Bottler relationships – collaborating on ideas, securing Bottler Integration, and on-going learning
• Manage Internal Stakeholders – BULT, MLT, & FLT – identifying needs & managing accordingly.

Required Experience
10 years job experience, at least 5 years marketing in FMCG industry. Some General Business Management skills would be advisable.

EDUCATIONAL REQUIREMENTS:
Bachelor’s Degree

CULTURAL DIVERSITY:
Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed tbe taken intaccount tarrive at a productive solution.

ANALYSIS:
Business issues (full spectrum) – all brands and categories
People issues (full spectrum)

TRAVEL REQUIREMENTS:
25% Travel – mostly within Nigeria, occasionally beyond.