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  • Posted: Jan 3, 2017
    Deadline: Not specified
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    eRecruiter Nigeria has deep knowledge of Human resources and recruitment. Our business is in Talent acquisition, recruitment, outsourcing and everything that revolves around Talent. From acquisition to testing return on investment (ROI) on talent and everything in between. Our goal is to re-define the Nigerian recruitment industry. In the last two years ...
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    Head of Marketing, Value Proposition and PR

    Key Responsibilities
    Role Purpose

    • Develop and manage digital marketing, creative and communications strategies and programs for the company in order to maximize web traffic and sales
    • Manage brand development, online and offline customer experience
    • Optimize reach and web traffic
    • Drive customer acquisition and retention initiatives, and demand generation programs

    Marketing Strategy

    • Develop and manage an integrated marketing strategy and execution of multi-channel marketing activities to support overall customer acquisition, conversion, and retention objectives
    • Define marketing budget, measure and realize best ROI for the marketing campaigns that creates acquisition opportunities
    • Identify new markets and business opportunities and manage the penetration of these markets.
    • Have a fantastic understanding of the digital landscape, new technologies and different platforms.
    • Track and manage reporting for all web marketing activities and develop the campaign-effectiveness measures to guarantee the best ROI of marketing activities.
    • Manage marketing relationship with Brands and Strategic partners

    Create Brand awareness

    • Conceptualize and deliver various avenues for marketing like digital, SEO, SEM, Social Media, outdoor, print media, analyst briefings and events.
    • Manage external agencies to deliver the SEO strategy, seasonal and ongoing SEM/PPC programmes in order to increase web traffic to owned site.
    • Maintain and grow relationships with major online advertising partners, marketing affiliates, and strategic clients
    • Manages the PR strategy and responsible for month on month ROI through PR led stories.
    • Responsible for editorial content and social media presence and coverage

    Key Requirements

    • Must have Minimum 5-7 Years’ experience in a Brand Management, Online Marketing, Creatives or Strategic Marketing role within FMCG, Telco, Agency e.t.c
    • Experience in working with High growth companies and managing minimum of 1,000,000 USD marketing budgets
    • Experience in ROI based reporting for marketing campaigns
    • Proven Track record in delivering successful marketing campaigns

    Method of Application

    Interested and qualified candidates should apply using the Apply Now button below.

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