Social Media Intern (With Instagram Proficiency) at Mamalette

Thousand of pregnant women and new parents in Nigeria search everyday for maternity and childcare products, services and experts. At Mamalette, we are creating the go to platform for parents for all things related to maternity and childcare in Nigeria. Come, help us build the best discovery platform for parents in Nigeria.

We also have a thriving community of pregnant women and parents who come to our platforms to connect, share and learn from each other.

We are looking for a Social Media Intern to join our growing team. The ideal applicant will possess strong knowledge of the digital media landscape, including various social media sites. The successful candidate will be responsible for monitoring and posting on social networks, engaging in online forums, participating in online outreach and promotion. Those looking to gain valuable online media experience with an established organization are encouraged to apply.

Responsibilities
We are looking for an intern do the following

• Planning, executing, measuring and optimizing marketing campaigns across all
• our Social Media platforms; Facebook, Twitter & Instagram
• Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Creating and adapting content for each network
• Setting goals based on macro data (like overall reach, leads generated, leads nurtured, customer cases supported) all the way down to micro data (like individual experiments around content positioning.
• Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Setting up and optimizing company pages within each platform to increase the visibility of company’s social content
• Moderating all user-generated content in line with the moderation policy for each community
• Creating monthly editorial calendars and campaign plans
• Continuously improving by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Developing content calendars on a weekly and monthly basis
• Creating engaging blog and social media content
• Providing support to our marketing team at live and online events
• Identifying and implementing strategies for leveraging social media
• Promoting our clients/partners on our social media platforms
• Managing the optimization of content for the most visibility (SEO) and conversion
• Working cooperatively with key team members

Skills

• Bachelor’s Degree in Communications or related field
• 1+ year experience in social media/marketing
• Excellent oral and written communication skills
• In-depth working knowledge of Facebook, Twitter & Instagram
• Experience with social media analytics, including Google Analytics and Facebook
• Insights
• Basic knowledge of Photoshop