Regional Sales Manager (Beverages) at Lorache Consulting Limited

Job Roles and Responsibilities

• Preparing and managing budget and sales forecast.
• Identifying and developing new business drivers in relevant market.
• Building strategic partnership with parallel importers and distributors.
• Surveying consumer trend and consumption pattern.
• Reviewing credit ceiling and managing account receivable period.
• Planning and executing promotion campaign.
• Preparing action plan on channel prioritisation.
• Training, recruiting, developing and managing staff across departments.
• Planning and implementing hub sales plan and budget.
• Managing account-tier sell-in, Sell-through and sell-out.
• Managing account receivable recovery and credit management.
• Planning and executing marketing pull strategy in trade.
• Planning and coordinating trade merchandising plan.
• Developing, building, coaching and managing sales team.
• Developing and implementing customer growth and retention business initiatives.
• Defining and managing distribution partners in trade.
• Managing business development initiatives and operational excellence in the region.
• Proposing and implementing commercial policy and monitoring trade impact assessment.
• Identifying secondary opportunities and managing key promotional activities against budget.
• Commercial and cost management.
• Planning and executing dealer activation strategy and tactics.
• Top line and bottom line category profitability management.
• Assortment strategy and category budget management.