Marketing Research / Data Analyst at People Matters

Ref: VAC003

Job Specification:

This role is part of the entire sales and marketing team and will be leading data analysis, data management, and data visualization for the marketing team. The role requires working closely with the marketing team and third-party data partners generate marketing analysis and insight. Manage social media marketing campaigns and day-to-day activities. Marketing Data Analyst will draw insight from large amounts of marketing data and social media feeds to understand various trends and present analysis and will be the go-to expert on data resources and tools and promote data-driven decision-making throughout the business.

Key Responsibilities:

• To support in the management of marketing campaign projects and the production of marketing materials
• Manage the coordination of the marketing campaign activity calendar
• To provide administrative support to the sales and marketing team
• To provide support in managing customer databases, production and distribution of communications on and offline.
• To produce campaign marketing reports.
• Provide creative input on content, ideas on social media marketing etc.
• Manage the collation and updating of data in to CRM system
• Build reports, dashboards, and metrics to monitor the performance of marketing campaigns
• Work with campaign manager to build segmentation and targeting models to enable better targeting of marketing messages and activity.
• Respond to and resolve ad-hoc queries and analysis in a timely and professional manner
• Perform data exploration and validation from a variety of sources

Experience & Education Requirements

• A OND/graduate degree with previous experience in marketing research or data management and 1 -3years’ experience.
• Strong verbal and written communication skills
• Interest in data and analytics
• Familiarity with web and social media sites.
• Attention to detail and strong organisational skills
• Sound understanding of marketing principles.
• A self-starter who can work independently.
• Personable, presentable and articulate.
• IT proficient with Microsoft Office. Experience in the preparation and manipulation of Excel spreadsheets and creation of PowerPoint presentations is essential. Experience in CRM software will be added advantage.
• In depth understanding and experience of social media platform utilization.