Sales and Marketing Officer at Hamilton Lloyd and Associates

Our client is a start-up healthcare company headquartered in the UK with presence in Nigeria and with immediate expansion plans across Africa; and with a focus on the delivery of specialized digital healthcare services across the country.

Job Summary

• The Company seeks an experienced Sales and Marketing Officer with a considerable understanding of the health insurance market in Nigeria and in-depth working knowledge in the operations of the National Health Insurance Scheme (NHIS).
• The successful individual will be responsible for directing, administering, and coordinating the selling of the company's services to a variety of customers/clients. He/she shall work strategically to increase the awareness of the company's services.
• The individual would be required to have a thorough understanding of Company’s policies, overall mission, strategy and how best to execute them. They will have a "hands-on" approach to help establish new business practices for this growth-oriented organization.

Job Responsibilities

• Making appointments to see potential clients
• Overall leadership and effective management of the organisation Sales and Marketing team, support the objectives and goals of the company, as well as manage and report on the performance of sales and marketing function to management.
• Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence.
• Maintain knowledge of new developments in the National Health Service (NHS), anticipating potential negative and positive impacts on the business and adapting strategy accordingly.
• Develop strategies for increasing opportunities to meet new customers.
• Achieve growth and hit sales targets by successfully managing the sales team.
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
• Present sales, revenue and expenses reports and realistic forecasts to the management team.
• Identify emerging markets and market shifts while being fully aware of new products and competition status.
• Manage and coordinate all marketing, advertising and promotional staff and activities.
• Conduct market research to determine market requirements for existing and future products.
• Carry out analysis of customer research, current market conditions and competitor information.
• Develop and implement marketing plans and projects for new and existing products.
• Design, deliver and Implement marketing activity within agreed budget.
• Design, develop and implement pricing strategy.

Budget and Financial Control:

• Control of sales & marketing budget.
• Control of promotional budget and expenses schedule.
• Planning and control of sales resources.
• Control of sales department expenses.
• Reporting on a regular basis to General Manager on performance, forecast, customer feedback and competitor activity.
• Attendance at weekly forecast meetings – feed in prognoses on progress.
• Monthly analyses of market segment activity and recommended responses.
• Assist in the planning of the yearly budget as regards revenue.

Man Specification

• Education: Bachelor’s degree in Business Administration with Marketing
• Experience Required: Minimum 4 years of relevant working experience
• Entrepreneurial mind-set with appetite to build a business and work in a start-up environment.
• Demonstrated leadership and management ability in a complex organization.
• Sound business and financial judgment with problem-solving abilities.
• Must be able to build strong partnerships with business and corporate staff, communicate to a wide variety of audiences in clear, understandable language, and be a skilled facilitator of group action.
• Understanding of business functions such as Sales, Finance, marketing etc.

Required Skills/Abilities:

• Must have excellent skills in management techniques, budgeting, business planning, and organization and systems design.
• Resourceful and proactive working style
• Demonstrate professional maturity and poise; ability to employ good discretion in sensitive situations.
• Possess strong verbal and written communication skills; strict attention to detail.
• Must have excellent time management and multi-tasking abilities.
• Ability to work with business units to establish, maintain and continuously improve organizational capabilities.
• Ability to generate trust and respect from staff and external stakeholders.
• Knowledge of contracting, negotiating, and change management.
• Comfortable working in an IT-driven environment.
• Knowledge of activities of health services in a various area.

Capabilities:

• Ability to work well with a variety of constituencies;
• Ability to own complex initiatives; superior project management skills.
• Ability to structure and execute quantitative and qualitative analyses (i.e., strong analytical skills; High proficiency in distilling data into important relevance for senior managers).
• Ability to succeed in a fast-paced environment with multiple, competing priorities.
• Willingness to think creatively and test new and unproven communications initiatives, tools etc.
• Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
• In depth knowledge of diverse business functions and principles (e.g. supply chain, finance, customer service etc.)

Candidate Experience:

• Proven track record of strong performance managing against deliverables.
• Experience of putting together policies and procedures relating to Sales and Marketing controls.
• Embodies the company values and focus on transforming the nation and saving lives through Digital and direct healthcare development.
• Working knowledge of data analysis and performance/operation metrics.
• Working knowledge of IT/Business infrastructure and MS Office.
• Familiarity with MS Office and various business software (e.g. ERP, CRM)