Assistant Manager Media Planning Strategy and Buying at Culminate Consulting

Experience: 3-5 yrs.

Responsibilities

• Researches, develops, and plans media for specified clients.
• Presents media plans to account management personnel and clients.
• Gathers, organizes and presents competitive research and spending data.
• Works hand-in-hand with the Account Service team.
• Maintains effective relationships with clients and co-op personnel.
• Requests television and radio avails from station representatives.
• Generates initial rating estimates on the computer with the Smart Plus rating disc data.
• Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates.
• Analyzes and writes a rationale for any over or under deliveries
• Assists in training Media Assistants in radio and television buying.

Education and Experience requirement

• Bachelor's degree
• A minimum of 3-5 years of media planning
• Strong interactive media skill set along with good knowledge of interactive, print and outdoor
• Conversant with demand generation techniques
• Interest in SEM/SEO and Web 2.0 social marketing techniques
• Direct marketing a plus
• Ability to work on multiple projects with short deadlines
• Experience analyzing complex data, market research and formulating actionable plans
• Strong verbal, written, presentation, analytical, communication and time management skills
• Experience with 3rd Party Adservers
• Extreme detail orientation, as well as organization, enthusiasm, passion, creativity and commitment
• The ability to work well with a team; function as a leader and also work independently