Culminate Consulting Is Recruiting For A Microfinance Bank

Job Summary

Working under a contract with ACCION Microfinance Bank, the incumbent will hold the Marketing & Product Development position, with direct line authority and responsibility to identify market based business opportunities and translates them into products/ services as key to the value generation in the business. Importantly the incumbent will also lead the design and implementation of all the Marketing strategies to achieve the business goals for all products

Key Responsibilities

• Assess the market size and do market segmentation in order to identify and project sizable market opportunities of business
• Permanently practice “Customer understanding” analysis and market intelligence activities so as to identify unmet needs of target customers, to be translated into successful financial products and services.
• As a critical part of the Value Offer Development, the incumbent must supervise the Product Analyst in all activities pertaining to the bank’s product line. Specifically,
• Work permanently on improving existing savings and loan products to adapt them to potentially increasing competition, or customer demands, making sure that those products meet the bank’s business strategy and profitability requirements.
• As a critical part of the Value Offer Development, the incumbent must supervise the External Communications Officer and Internal Communications Officer in activities pertaining to the bank’s brand and product advertising and other communications (both external and internal). Specifically,
• The MPD manager is responsible for keeping updated the Brand Equity strategy (image and positioning strategy), and for implementing a Brand building program, to successfully promote (in all target audiences) 1) highest possible level of Brand awareness   and 2) favourable perceptions & attitudes toward the brand.
• Work in team with all other functional areas (particularly Operations, MIS and Finance) in order to establish  the customer service standards that are both,  competitive  as well as financially  and operationally adequate to AMfB’s business model. Specially making sure that service standards are implemented across all processes of product promotion and delivery without impacting negatively on productivity or quality of portfolio. But on the contrary, contribute to improving them. Once the standards are defined, the incumbent must directly work on developing the processes, policies and protocols to ensure that the service standards are implemented.

Qualifications and Requirements:

• Minimum of 8 years of work experience.
• Direct experience in Marketing & Product development, and preferably also in Sales and commercial functions.
• Preferably, experience in Marketing for Banking  or in financial sector
• At least 4 years in management positions  
• Bachelor’s degree in business, accounting, finance, economics or related area of study.
• Experience in commercial strategic planning and budgeting
• Master concepts, processes and tools of marketing planning and Marketing implementation.
• Experience in communications, advertising and if possible PR.
• Knowledge of low income market
• Knowledge of micro, small and medium enterprise market