Chief Marketing Officer at Next2you.com.ng

 JOB DESCRIPTION:

Responsible for overseeing marketing initiatives within Next2youWorks to develop areas such as sales management, product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.

PRIMARY RESPONSIBILITIES

• Facilitate growth, sales, and marketing strategies at an organization.
• Increase revenue generation.
• Reduce costs.
• Perform risk mitigation.
• Prepare overall marketing strategy.
• Develop programs with quantifiable objectives to measure results.
• Implement and manage marketing budget.
• Leverage data and analytics to drive insights.
• Modify or redirect business intelligence strategy.
• Oversee and direct the efforts of the marketing team.
• Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.
• Oversee the development of new products.
• Create product roadmap.
• Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.

QUALIFICATIONS:EducationA bachelor's degree(2:1/2:2) is required or/and an advanced degree in marketing or business (MBA) is preferredIn addition, you should have approximately 4 years of well-rounded marketing or business development experience in positions of increasing responsibility - with a focus on marketing expansion - as well as one to two years of experience in a leadership role.

Skill set:

• Superb analytical skillsbDemonstrated ability to lead and inspire a team
• Outstanding communication and interpersonal skills
• Flexibility
• Passionate customer advocacy
• Thorough knowledge of marketing principles, brand, product and service management
• Deep understanding of changing market dynamicshEntrepreneurial spirit

WHAT'S IN FOR YOU:aEQUITY: 2% - 2.5%

SALARY: Subject to NegotiationcWork in a unique start-up that adds values to the lives of people