Business Development Officer at PFL Education - Preparation for Life

Department: Marketing/Sales
Reports To: Business Development Manager, National Sales Manager

Job Purpose

• To work with the Business Development Manager to evaluate and successfully establish new business opportunities while strengthening existing ones.
• Assist in coordinating marketing activities; consistently drive traffic to the PFL offices in the region; follow up with MOU partners and ensure consistent flow of students from such partners; be involved in digital campaigns and effectively increase brand awareness.
• Achieve set monthly revenue and registration target.
• Responsible for ensuring daily registration target in the branch is met.

Core Working Relationships
Business Development Officers, Business Development Manager, National Sales Manager, Branch Managers, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, General Manager.

Job Description

• Essentially sell programmes and represent the best interest of partners & PFL in Nigeria.
• Ensure constant steam of walk in clients at the assigned PFL office.
• Assist with developing new strategic recruitment activities through gathering market intelligence.
• Achieve agreed targets for each intake
• Provide timely and accurate updates to the Company regarding student recruitment activities.
• Ensure institutions with signed MOUs send students to PFL as agreed.
• Marketing and promoting PFL institutions to prospective students.
• Maintain full update on PFL partner institutions regarding courses, materials and procedures.
• Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
• Any other related task that may be assigned

Key Duties

• Develop and initiate business development and /marketing strategies.
• Assist in coordinating actions to influence developed strategies.
• Assist in the execution of marketing campaigns.
• Assist in the development and planning of all branding and marketing activities.
• Identify opportunities, develop plans and establish business alliances that will strengthen the PFL brand.
• Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where a PFL office does not exist at the moment.
• Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
• Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.

Key Role Requirements
Experience and Qualifications:

• Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level
• Meeting Sales Goals and Professionalism - essential
• Graduate degree - essential, Postgraduate degree will be an added advantage
• Minimum of 3 years’ Marketing experience in a similar role with
• Considerable experience in a customer facing role - essential
• Knowledge of international higher education and experience of working in international education – desirable

Essential Skills and Experience:

• Excellent customer service and sales support skills
• Excellent written and Verbal communication skills - Essential
• Evidence of success in building and maintaining customer relationships leading to increased sales
• Able to work under pressure to meet deadlines.
• Sound organisational, planning & time management skills.
• Highly motivated self-starter with a high level of energy and motivation.
• Able to work on own initiative and as part of a team.

Desirable Skills:

• Experience working in the Education marketplace
• Knowledge of the study-overseas market