GE Power Communications Leader at GE - General Electric

Role Summary/Purpose:    

The GE Power Communications Leader is a member of the SSA communications team. This role is responsible for leading, developing and executing a wide variety of strategic communication initiatives that support GE's Power businesses in SSA.

Essential Responsibilities:    

• Develop, execute, & maintain a holistic strategic communications plan for GE Power across the SSA Region.
• Lead the delivery of an integrated marketing communications plan aligned to all the GE Power P&L platforms in the region
• Design and execute communications campaigns to support business campaigns for targeted regional opportunities, working closely with the region business leaders and global GE Power communications teams.
• Be a strategic adviser on market and stakeholder/interest groups relevant to GE Power. Understand the economic and social landscape and continuously provide strategic advice on the market, stakeholders and interest groups to the GE Power leadership.
• Build and maintain relationships with third-party stakeholders such as decision makers and influencers. Develop programs to deepen engagement with associations and think tanks. Continuously create leadership engagement platforms with stakeholders through one on one meetings, group luncheons etc.
• Manage GE Power’s presence in SSA at regional industry events, key initiatives and programs as defined by the power businesses; including budget, deliverables, key performance indicators (KPI’s) and metrics
• Lead the overall internal communication strategy for GE Power with innovative solutions that will help to drive employee engagement
• Lead a wide range of projects including internal communication, industry and customer communication, executive presentations, digital content, and business-wide events & industry exhibits
• Ensure consistent messaging across all communication vehicles including newsletters, events & exhibits, intranet/internet, etc.
• Develop process for regional leadership of niche tradeshows and conferences
• Develop and monitor key performance indicators to track tradeshow performance including perception and lead generation
• Connect the GE Power sales organization through meaningful communications strategies and tactics
• Support and contribute to the efforts of peers across the GE Africa communications organization
• Issue/Crisis Management coordinate responses to issues and crises and support proactive amplification of appropriate stories to maximize benefit to GE.

Qualifications/Requirements:    

• Minimum 10 - 12 years of experience in communications, with active understanding of wider communications mix; employee, external communications – TV, print, radio, events etc.
• Proven track record in delivering high quality communications and branding programs and material/output.
• Experience with the media/journalists at Editor/publisher/decision-making level is key to this role.

Additional Eligibility Qualifications:    
Desired Characteristics:    

• Excellent level of spoken and written English required. French language proficiency would be an advantage
• Ability and experience in engaging stakeholders at all levels
• Ability to work independently and as part of a team
• Individual must exhibit strong interpersonal, writing and presentation skills
• Excellent project manager; must possess superior organization & creative skills
• Ability to juggle priorities and meet numerous deadlines
• Able to interact professionally at all levels internally and externally
• Previous multinational experience preferred
• Self-starter, self-motivated, creative and energetic

Job Segments: Communications, Marketing Communications, Editor, Event Marketing, Pre-Sales, Marketing, Publishing, Sales