Senior Manager, Marketing at Fosad Consulting

Key Focus

This role manages marketing unit, develops and ensures implementation of a marketing strategy. This role is individually accountable for achieving results through efforts of other managers over periods of 1-2 years.

Descriptor

· Provides detailed input and assists in the compilation of Company and BU's strategy.
· Takes accountability for overall marketing strategy.
· Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU's strategies.
· Devises marketing strategic plan and ensures implementation.
· Devises and implements marketing plans for customer segments.
· Ensures that marketing strategy/business plan and targets are aligned with overall business strategy.
· Oversees implementation of all internal and external communication plans in consultation with BU's.
· Devises brand integrity in the organisation through communication brand governance within the organisation.
· Manages staff and aligns staff performance contracts to business plans.
· Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.

Key Result Areas

Communication:

· Oversees implementation of all internal and external communication plans in consultation with BU's.
· Devises brand strategy to position company as a leader in the financial services industry.
· Ensures brand integrity in the organisation.

Marketing Service Management:

· Individually accountable for marketing strategy through others over a 1-2 year period.
· Provides detailed input and assists in the compilation of business strategy.
· Develops and communicates clear executable marketing business plans taking cognisance of the respective BU's strategies.
· Devises marketing strategic plan and ensures implementation.
· Devises and implements marketing plans for customer segments.
· Defines performance parameters (including balanced scorecard) and measurement for area under supervision.
· Drives operational excellence throughout area of supervision.

Stakeholder Management:

· Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
· Manages key external relationships as required in the business, government, media etc.

Team Effectiveness:

· Individually accountable for staff time, tasks and output quality, over periods of up to a year.
· Balances own priorities with directing and motivating others.
· Plans and assigns work over periods of 3 months to a year.
· Guides and directs staff to achieve operational excellence standards.
· Creates a climate for optimal performance.
· Manages performance.
· Selects potential staff to sustain customer / client service delivery.

Qualifications

· Relevant tertiary Marketing qualification. .
· Minimum of 15 years’ experience
· Individual must have multinational experience.
· Insurance industry experience an advantage but not critical.

Skills

Individual must have multinational experience.