Head, Marketing Communications at 9Mobile

Job Summary

• Build a stronger, vibrant brand and improve the brand equity
• Develop and ensure implementation of the company's marketing communication strategy for various segments.
• Ensure Etisalat's brand visibility via appropriate communication channels e.g. print and electronic media.

Principal Functions
Tactical:

• Provide input to the articulation of Etisalat's marketing communication strategy including policies, procedures and guidelines.
• Keep abreast of global and local best practice as it relates to the unit's activities.
• Continuously review the unit's activities, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team.
• Identify required resources, personnel and funding to achieve the unit's strategy.
• Establish and maintain relationships with key internal and external stakeholders especially media agencies.

Operational:

• Coordinate all activities of the marketing communication function and ensure compliance with defined policies, procedures and guidelines.
• Execute marketing communication plans for promotions, events/sponsorship and other marketing activities/initiatives.
• Coordinate all marketing/brand related communications (graphic and print materials) originating from the organization and ensure quality and consistency with the preferred brand image and established specifications/standards.
• Ensure all marketing communications address specific information needs of target markets as well as provide clarity on products and service offerings.
• Provide input to all marketing communication contracts with vendors/media agencies as required and monitor their activities to ensure adherence with service level agreements.
• Ensure constant accessibility to accurate product information by relevant users (existing/ prospective customers).
• Ensure consistency of Etisalat's brand identity with its international operations and ensure that all enhancements/modifications to the brand policy are effected as required.
• Implement the unit's work programs and plans in line with agreed upon procedures and guidelines.
• Plan and manage the human and material resources of the unit to optimise performance, morale and enhance productivity.
• Manage inter-functional relations to ensure synergy across the various departmental functions.
• Provide leadership and guidance to team members and manage subordinates' performance towards the achievement of overall team objectives.
• Monitor and control the budgetary needs of the unit.
• Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Brands and Experience.
• Perform other duties as assigned by Director, Brands and Experience.

Educational Requirements

• First Degree in Marketing, Communication, Business Administration or any relevant discipline from a recognized university.
• A Master's Degree in Marketing, Marketing Communication, Advertising or relevant post graduate programme

Experience,Skills & Competencies

• 10 to 12 years work experience with at least 5 years in an advertising agency (or agencies), in addition to a minimum of 3 years in the telecoms industry.
• Previous experience in marketing communications management in a corporate environment
• Adverting industry knowledge
• Marketing Communications Management
• Brand management experience
• Creative process management
• Electronic and print production management
• Strategic thinking
• Innovation
• Results Orientation
• Leadership & People Management
• Presentation/Facilitation
• Stakeholder Relationship Management
• Communication
• Personal Effectiveness
• Customer Focus
• Passion for Excellence
• Integrity
• Empowering people
• Growing people
• Team work.