Digital Marketing Associate at WesternMall Ltd

REF: Digital Media Marketing Associate

Job Description

• WesternMall Limited, is seeking a Digital Media Associate to assist in the execution of online media campaigns across site partners including Facebook, Twitter, Instagram , Email Marketing and various Google properties.
• This position requires an analytical thinker who is comfortable using data to draw meaningful strategic and performance insights.

Responsibilities

• Develop and execute online media plans to drive customer acquisition and engagement
• Optimize media spend in real-time bidding (RTB) environments by adjusting targeting, bidding, creative, etc.
• Analyze media spend datasets to make informed, performance-based decisions on marketing objects/goals
• Track and report on key performance indicators including CPC, CPA, ROI, etc.
• Work closely with internal development, product, social and marketing teams to ensure brand consistency
• Be a subject matter expert - share best practices and monitor industry changes.

Qualifications

• BA/BS required, preferably in Business, Marketing, Economics or related field
• 1+ years of digital media experience required, preferably in a planner, buyer, or analyst role
• Experience in an e-commerce and/or subscription business preferred
• Experience with ad serving & tracking technologies (Google AdWords, DBM, Google Analytics, Facebook Power Editor, etc.)
• Strong independent drive to improve processes and take on additional projects.
• Proactive work ethic and able to prioritize daily work efficiently in a fast-paced, dynamic environment
• Excellent written & verbal communication skills – ability to work cross-functionally with various departments and levels within the organization

Attribute:

• WesternMall is driven by teamwork and hardwork.
• Work ethic are priority.
• Everyone share responsibility.
• Working swiftly and effectively is very essential.