Regional Business Manager (Northern Region) at Productive People Limited

1. 1.       JOB IDENTIFICATION

Job Title:                                                                                     Regional Business Manager

Division/Department:                                                           Commercial/Bedding

Location:                                                                                    Head Office, Ikeja

1. 2.      ORGANISATIONAL RELATIONSHIPS

Reports To:                                                                                Head of Commercial

Direct Reports:                                                                        Regional Sales Manager, Plant Accountant

1. 3.       INTERFACE

Internal:                                                                                      Head of Commercial, Regional Sales Manager, Block Sales Manager, Account Managers, Sales Admin Team, Plant Manager, Foaming Manager, Quality Control Manager & Production Manager.

External:                                                                                     Distributors and Corporate Customers and Institutions

1. 4.      JOB SUMMARY

The job holder will be responsible for the following:

–      To plan, direct and implement sales strategies and programs to achieve or exceed the sales objectives of the region in accordance with objectives of the SBU.

1. 5.       KEY JOB RESPONSIBILITIES

Strategic

–      Provide input for management of product portfolio with respect to relevance, positioning, pricing, profitability and new product development
–      Monitor business performance scorecards and budgets to ensure targeted revenue and expenditure profiles are maintained at all times and constantly ensure the business is on course towards attaining set revenue targets
–      Co-ordinate periodic business performance monitoring and reporting activities of team members.
–      Ensure attainment of corporate credit objectives.
–      Ensure expenses are within approved limits.
–      Manage personnel and develop sales and sales support staff.
–      Contribute to the development and implementation of loyalty programs and events that will endear more customers to Mouka.

Revenue Generation

–      Lead the regional sales team in preparing Sales and Operations Plans to make effective management decisions and improve sales performance.
–      Develop proactive strategies to manage competition and achieve regional and channel market development goals.
–      Manage the regional sales and marketing budget.
Research & Reporting
–      Monitor competitors activities and provide useful information including statistics that will promote company activities
–      Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and potential customers
–      Prepare and timely submit report that may be required from time to time
–      Obtain competitive information and analyze, predict and manage competitor actions as well as develop a strategy regarding competition

Leadership & Project Management

–      Ensure that all Field Force Effectiveness (FFE) activities are executed and reported accurately and timely.
–      Manage the performance of direct reports, (ensure there is a strong selling culture) career development, welfare and motivation of employees directly within the region.
–      Take decisions and act in the absence of the HOC; perform other duties as assigned.
–      Make input on pricing strategy
–      Support communications and public relations initiatives to strengthen shareholder, stakeholder and customer relationships through awareness of company activities, brand perceptions and values
–      Work with other functions as may be required, to facilitate Mouka’s growth as a Company delivering high quality products.

Desired Skills and Experience