Marketing Executive (Local Store Marketing) at Eat'N'Go Limited

Purpose / Role

• Will execute marketing programs at the store level in order to drive traffic, sales, and brand awareness in each local store.
• Will be responsible for coordinating and executing all local store marketing efforts of individual stores to achieve sales and attendant objectives

Key Aims and Objectives

• Creating and maintaining each stores customer.
• Coordinate distribution of print materials for strategic marketing programs as dictated by location objectives,
• Frequently visiting stores in all designated markets to ensure message consistency and insure all marketing standards are in place,
• Distribute and maintain all in-store marketing materials for promotions and
• Coordinate training to communicate marketing procedures for specific events and promotions to Area store Managers and Crew members

Prime Responsibilities and Duties

• Lead the execution of local store marketing initiatives for Domino’s Pizza stores and test new programs in order to broaden DP awareness and drive traffic to local stores
• Help establish positive and ongoing relationships with local businesses and organizations through face to face visits, marketing material distribution and couponing
• Work closely with schools to promote positive relationships with administration, teachers, students and sports teams
• Involvement in all Public Relations opportunities and efforts including media events, fundraisers and public engagements
• Establish strong relationships with Store management teams and guide them on program execution of promotions and events that DP brand loyalty
• Lead DP crew to execute local marketing programs efficiently and successfully
• Effectively build, post, print, distribute and develop promotion specific communication materials to be used for local marketing initiatives
• Create and maintain tools to enable local adaptations of scalable marketing programs.
• Solicit, negotiate, recommend and execute localized region-specific DP marking programs.
• Source partnerships with local entities (Chambers of Commerce, youth sports, schools, public servants, etc.), managing local executions of promotions, creating/ implementing store-level events.
• Create, implement, and support innovative region-specific marketing programs which focus on driving local store sales, competitive pricing, and benchmarking.
• Identify and analyze food service opportunities through store management and guest interaction.
• Plan, promote, and execute community events, promotional programs, and local marketing initiatives using face-to-face marketing strategies.
• Gather, analyze and conduct market research to identify opportunities with demographic information to increase sales and drive additional customer traffic to stores
• Build and maintain a database of marketing partners, vendors and area influencers
• Anticipate the community and guests needs; know and own the market within a 5 mile radius of each store.
• Work with Store Managers and Community Coordinators on efforts to build store traffic and brand loyalty through partnerships, community participation, fundraisers, contests and giveaways
• Continually research and implement new methods of effective local store marketing

Experience / Education Required

• 3 years of prior work experience in developing local store marketing programs, Proficiency in Excel; SAP is an advantage,
• 3 years prior business experience in sales, management, marketing, photography, business promotion and public relations
• Formal Education in Business Management an or Marketing.
• Good analytical skills
• Independent, mature, self-initiative and possesses positive attitude

Ability to:

• Make decisions and exercise sound judgment
• Function as an effective coordinator is a must
• Ability to work a flexible schedule based on business needs, which may include evenings, weekends and holidays
• Ability to travel to stores and our store neighborhoods for events and marketing activities
• Demonstrated self-starter and problem solver with excellent interpersonal skills
• Focused on attention to detail, taking initiative, and working in a positive environment
• Able to work under pressure and tight deadlines