Social Media/Digital Marketing Manager at Great Brands

Profile:

The candidate will be an Internet savvy, serial media/online marketing expert, with sound marketing acumen, intellectually sound and shrewd, with a rich experience in digital marketing solutions. Experience working with FMCG brands is a must.

Responsibilities:

• Executes a comprehensive social media strategy that raises visibility and traffic for target audiences and followers

• Analyze and report on campaign performance on a day to day basis for impact on target audiences - translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns

• Create monthly editorial content calendars for each brand within the portfolio

• Create, curate, and manage all published content (images, video and written).

• Customer relationship manager,online monitoring,listening and evaluation.

• Cultivate a social media referral network

• Copy, edit articles, press releases and other content from freelancers

• Research and source material for content. working with sales and marketing team to create ideas

• Manage social media presence and execute maintenance on social media properties and accounts -Instagram, Google Plus, Facebook, Pinterest and Twitter

• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. I.e. Monitor, listen and respond to users in a “Social” way while cultivating leads..

• Analyze Social Media statistics: Likes, impression, reach to generate insights from site metrics and implementing same to improve site performance

• Manage freelancers while providing collaboration and training as needed

• Analyse marketing initiatives - Responsible for metrics and delivering monthly reports and measuring ROI

• Community Building : Research and identify Communities, Sub-Groups from various touch point of each regions ( Music, Football, Comedy, Celebrity e.t.c ) and develop how the organization can leverage this partnerships