Marketing and Sales Manager at People Prime

Job description

•Develop and execute marketing plans, sales strategies both long and short plans to ensure profit growth and expansion of the company’s products and services.
•Research, analyze and monitor financial, technological and demographic factors for market opportunities.
•Develop, implement and evaluate advertising, merchandising and trade promotion programs.
•Plan and oversee the organization‘s advertising and promotion activities including print, electronic and direct mail outlets. •Liaise with advertising agencies.
•Responsible for marketing communication, brand communication and public relations.
•Understand market trends and develop intelligence to support marketing, brand communication and public relations.
•Liaise with major distributors, wholesalers and key catalysts within the construction industry.
•Maintain sales volumes, establish and adjust selling price by monitoring costs, competition, supply and demand.
•Determine annual gross profit plans by forecasting and developing annual sales for regions.
•Develop a yearly sales and marketing budget for the company.
•Ensure deliverables in terms of sales volume fit into overall strategic plans.
•Improve product marketability and profitability, improve product packaging and coordinate new product development. •Identify market opportunities, competitor’s share and establish target market share.
•Conduct marketing surveys on current and new product concepts.
•Develop and sustain relationships with key accounts by making periodic visits and exploring specific needs.
•Prepare marketing activity reports.

Required Skills and Competencies

• Ability to respond to inquiries/complaints from customers, regulatory agencies in a timely and appropriate manner.
• Ability to analyze and interpret technical journals and financial reports.
• Understand product development and competitive analysis.
• Proficient in the use of Microsoft office packages.
• Ability to negotiate and influence.
• Analytical skills.
• Relationship management skills
• Presentation skills.
• Planning and organizational skills.
• Supervisory and leadership skills
• Interpersonal and communication skills.

Desired Personal Attributes

• Self-driven and Result oriented.
• Proactive
• Team player
• Innovative

Prerequisites (minimum requirement)

• Bachelor of Science (BSc) - Second Class Lower
• 6 - 12 years