Area Sales Manager at Lorache Consulting Limited

Responsibilities

• Managing more than 50 Sales Personnel functioning as MSR, VSR, TSR and OSR across the entire State allocated you and ensure that the set targets for each of the States/Territory are achieved.
• Responsible for new market development, overall business development initiatives; creating and implementing business strategy within the state sales territories.
• Monitoring and analyzing sales trend in all channels (Modern Trade - Top Stores & Treasure Outlets, Wholesale, Open Market Retail and DTR- Direct to Retail).
• Ensuring flawless execution of all trade promotions, price compliance, Trade feedback, Customer management and retention.
• Contract negotiation for Secondary displays, Gondola End and massive display/sampling to drive visibility and increase sales in Top stores.
• Coaching DSRs on how to use 4ps (Presence, Placement, Price and Promotion), relationship management and persuasive selling skills to effectively drive sales.
• Maximizing DB's available resource to enhance distribution and effective coverage across the three sales Territories.

Requirements

• A graduate with an experience on the job for at least 3 years.